The Premier B2B Content Marketing Agency

Our team of marketers have been working in the B2B industry since the day we launched. Our strategies are unstoppable.

We get it. As the person in charge of marketing within your B2B organization, you have to answer to sales, management, customer service, and a dozen other departments. And everyone wants you to create magic. Did we also mention that you have to fight tooth and nail for the budget to produce said magic?

But it doesn’t have to be a struggle. Since our inception, we’ve worked with hundreds of B2B organizations with their content marketing and demand generation. And we have the results, case studies, and testimonials to prove we know what we’re doing.

Instead of building content for the sake of content, we craft entire marketing funnels for our clients. Those funnels are powered by content, and they’re the ticket to creating a scalable system that produces MQL’s and SQL’s without fail.

So, don’t buy into the hype that you have to have an explainer video, or that you have to be posting on your blog once per day. Instead, let’s look at your buying personas, your desired customer journeys, and let’s craft a funnel that drives awareness, moves the audience through the consideration phase, and ultimately turns them into customers and sales ready opportunities.

All of that can be accomplished with content marketing. But it requires a focus on the final goal, which should be qualified leads.

Once we know what steps we need the audience to take, at which stages of the funnel, we can then create the content that will move them further down the customer journey.

Types of Content for the B2B Industry

To this end, we do produce:

  • Infographics
  • Webinars
  • Blog Posts
  • Articles
  • Case Studies
  • eBooks
  • Whitepapers
  • Podcasts
  • Videos
  • and dozens of other forms of content

But we don’t stop there. We’ll either deploy it for you, or work with your team on the optimal promotion strategies like marketing automation, social promotion, influencer outreach, and SEO.

And the entire time we’ll be working with your team, we’ll be training you on everything we do. We’ll also give you 100% visibility into the process and what’s going on with our team and your campaigns. You’ll have an interactive dashboard that shares with you due dates, tasks, responsibilities, and analytics.

Partnering on your B2B Content

We don’t believe in working with our clients in a vendor relationship. Instead we want you to feel like a valued member of our marketing team. We’re building partnerships along with campaigns.

If this sounds like the kind of relationship you’d like to have with your agency, then let’s talk.

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Let's Launch A B2B Campaign!

Let's Create Results!

While we believe that keywords, clicks, and visitors are all important metrics, they’re not the metric that will drive your success. Instead, we want to focus on qualified leads. These should be sales-ready opportunities, in your target audience, with a pain point that you know you can solve.

Because we always want to be working towards a measurable goal, we’ll sit down with your team at the kickoff of the content campaign and establish the goals we want to hit. From that point forward, those are the metrics we report on every month. And we ensure that we always hit our goals.

B2B Content Marketing with a Brain

We love our writers and our designers. And we think they do a pretty kick-ass job. Plus, they have a wall of awards to prove that others think that too. But we believe content should first and foremost be functional. We want to ensure that the content is going to solve a problem and will drive engagement. Once we know that’s established, now let’s make it look pretty!

But we also want our clients to be empowered. And we do this with technology. Thus, we work with our clients on inbound marketing techniques that leverage marketing automation. Our favorite platform is HubSpot, but we have experience with Marketo, Pardot, Eloqua, and dozens of others.

The systems that will support your B2B content marketing campaign will be deployed and optimized by our in-house experts. They’ll provide you with training and reports. They’ll also ensure that your team has full visibility into the attribution of leads and traffic to your site.

So, if you’re wanting to market with a team that has brains as well as talent, then drop us a line.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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