There’s little doubt that as a Client Success Manager, Account Manager, Client Advocate, Client Consultant, Client Relationship Manager, or whatever the hell your email signature says, your ultimate goal is to make sure your client loves you.
Well, I say take a step further; don’t just make it your goal for clients to love you, get them to fight for you and become your brand advocate. It should go without saying that a happy client makes you happy. So, getting a client to fight for you can only make your situation better.
“But how?” you ask. Well, I’ll tell you. Build that deep, meaningful relationship.
How To Turn Clients Into Brand Advocates
- Identify your clients that are performing. Note: I didn’t say your favorite client, but your client that is actually working beyond expectations with you. You know who I’m talking about. These are the responders, the “I’ll send that to you now” clients.
- Ask your clients for their opinions. You might be rolling out a new product, a new service, or you could simply be moving to a new client-tracking system. Ask your clients what they think, ask for criticism, find out what things they wish they could change in your working relationship… and bam! They will recognize you respect their input.
- Brag about your clients. Publically acknowledge your client and their success through email newsletters, a Facebook post, a tweet and even within your own company. Create a client spotlight for your website and celebrate those wins. I’ll tell you that your client will appreciate not only the work you are providing, but also the pride you take in it.
- Spend time with your clients. To build that deep, meaningful relationship you have to include some face-to-face time. Invite your client to lunch, to a local industry event, or invite them to view your new office or whatever. The whole golf cliche? Well, it works for a reason.
- Make your client feel Let them know about upcoming releases, provide some sort of early access to your products/services, and keep them in the loop of where your company is going. Presenting that your company, not just you, finds them important will go a long way in the eyes of your client.
- Provide exclusive deals and discounts. This is a great way to show appreciation to your clients and can really solidify a business relationship. When a client sees that their bottom line is being affected because the both of you are doing a great job. Who wouldn’t want to keep doing business together?
Following the above steps will turn clients into advocates, and everyone knows that advocates are your best bet for brand loyalty and encouraging the all important word-of-mouth buzz around you and your company.