Color is Critical in Marketing

Color-Matters-BlogColor influences our attitudes, emotions and definitely our decisions in purchases. Making the right decision on which colors will be used in your marketing campaigns and your website will greatly impact your business. Pick the right colors and you will see high conversions and increase of revenue, pick the wrong colors and you might be standing in the Sahara dessert, alone and miserable.

Some people are indecisive about which color to use. Don’t be afraid to use it, and at the same time don’t abuse it. Yes, there are people who will paint each wall in their home a different color. Trust me, it is not a pretty sight. I once had an overwhelming experience as a sale representative. I met a young and incredible couple. Once I sold them on the product I was selling, they let me into their bright and colorful home. Everywhere I looked I was surrounded by a different color. It was too much, too much I say! It was like a rainbow had exploded into their home. I wanted to run, but I could not, not until they signed the contract. Afterward the deal was closed, I ran out of there a fast as I could.

So which are the colors that you should use in your next marketing campaign, your website, product advertising? It depends who your marketing target is. You need to do some research. Once you have gathered enough information, decide who your target audience is and start narrowing down some colors. Below is a color chart on some of the most popular and successful colors used in marketing.

Color matters in web design - Image

Here are some tips on 3 of the most popular and successful colors to use in your websites. They are blue, green and orange. Make sure to also include complimentary and secondary colors to balance out they overall look and feel of your website and other marketing tools.

Blue is Safe

Use any shade of blue and you will be safe. What do I mean by safe? Blue is most preferred color of the population, regardless of gender and age. Blue is also associated with trust, authority and reliability. According to Neil Patel, “A full 57% of men and 35% of women declared that blue was their favorite color. By an overwhelming margin, participants chose the color blue as their preferred hue. The closest runner up was purple (for women), which still lagged by 52% after the first choice of blue.” Everyone likes blue or a shade of blue. It may be their second favorite color, but they will feel safe when they see blue.

Here are some successful sites that use blue.

Facebook Logo - Image Twitter Logo - Image Linkedin-Mario

 

There is also Citibank, Bank of America, Chase, Walmart just to name a few more. You want to pick blue to appeal to user’s intellect, because your business you convey a level of trust, and it will gain a broad group of people, both in gender and age.

Green is Progressive

When you see green, you think of nature, you think growth. That is exactly what green means. Use different shades of green and don’t forget to use complimentary colors as well. It is also the most recognizable color by the human eye. Again, according to Patel, you “automatically think healthy, vibrant, growing, and natural.”

Here are some of the biggest and famous brands that use green to promote their products.

Whole-Foods Starbucks Android

Green will create a feeling of wellness or freshness. That is why many food and healthy companies use it in their logos and branding.

Orange is Optimistic

When I think of orange, I can’t help think of orange juice, then I think of sunny days in the farm or a vibrant day in summer. Some experts say it is also a risky and a bit dangerous. According to Patel, “Scientists aren’t totally sure, but we have been trained to see certain things and think “Wait This is a potentially dangerous situation!” Perhaps because hunters and construction workers wear orange. Its interesting that we will associate certain colors with past experiences. I say use it. Orange is a cheerful color, but don’t use it in your wardrobe. Hardly anyone looks good in orange. Coral and peach, yes, but not orange. You can make come up with your own conclusion.

Here are some daring and successful companies that have used.

Harley Home-Depot Vivint

The last one is vivint. I used the icon instead of the actual name for eathetics and layout purposes. Use Orange if you want to inspire adventure, encourage risk taking or want to emphasize on inexpensive and efficient products.

Pick a Color

Now that you have become more aware of these 3 colors and the impact they will have, choose wisely. You don’t need to feel limitted to these colors. However, once you choose a color for your company logo, website, branding, it’s hard to go back and will be costly. Make sure you consult with color experts or someone you can trust, e.i., Blue Smith.

Its not hard to see that color and color combinations you use will either make or break your marketing conversions and result in either success or failure, again choose wisely and colorfully.

 

Darren Faber

About Darren Faber

Darren is one of the first employees Foxtail ever had. Aside from that he enjoys starring in low-budget rom-coms (true story, look it up).

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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