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Social Media Marketing is Critical

With over 1 Billion users (that’s 1 out of every 7 people on earth!), Facebook  and social media have become ubiquitous in our society.

It would only make sense that companies would utilize the power of social media to enhance their online presence and engage their customers.

Social media is one of the most effective means to drive converting traffic to your site and drive revenues.

Whether you’re B2B or B2C, social media management provides you with the opportunities to capture the attention of your audience and have a conversation with them.

Social Media Promotion Strategies

From Start to Finish

If you’re tired of the grind and can’t find a way to increase your followers and monetize your social following then contact us today and see what our social media marketing experts can do for your social presence. We’re proficient in Facebook, Google +, Twitter, Pinterest, Instagram, LinkedIn, and Tumblr.

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Social Media Growth

A Thing of Beauty

Unlike other forms of outbound marketing, social media must have a pleasing and engaging look to it. Our graphic designers are the best in the business and are experts at tailoring a personal look for your social media sites. If you have ideas that need to be given an artistic touch, our graphic designers are great at that. They’ve taken obscure wants and ideas and made them into beautifully crafted campaigns.

We’re also phenomenal at creating engaging content such as infographics, quizzes, contests, and images to share with your followers.

Customer Engagement

You Can’t Fake Engagement

Our experts will show you how to engage with your customers and create lasting relationships. We’ve worked on this for years and are able to grow followings at accelerated rates. We can also manage the entire social media presence for certain clients. When full social media management is required, we do request collaboration on the part of the client.

You know your customers and your market better than anyone, therefore, you are always the best source for information.  We just make it a lot easier for you to interact with them.

Social Media Growth

Which Social Network?

When embarking on a social media marketing campaign, you’ll want to make sure that you’re applying pressure in all the right places. This means that you should be focusing on the social media networks that will provide the highest ROI for your specific product or services.

Here are some common questions we get regarding social media networks:

Q. Which social media network is most important in B2B?

A. Obviously, LinkedIn is a major factor in any B2B campaign. However, Twitter and Facebook can also play major roles in your B2B social media marketing efforts. The trick is to use them for remarketing and retargeting. As a direct targeting tool, LinkedIn is best, followed by Twitter, and then last but not least, Facebook.

Q. Which social media network is best for eCommerce?

A. Pinterest, Instagram, and Facebook are all phenomenal networks for eCommerce companies. They allow you to highlight your products and services with rich and engaging images and descriptions. Instagram and Pinterest are especially effective because they are still much cheaper than all of the other networks when it comes to paid promotion.

Q. Will social media marketing help me with my SEO?

A. Absolutely! In fact, there is mounting evidence that social signals are a major factor when it comes to SEO.

Customer Engagement

Can I Skip Some Networks?

Once our clients realize just how overwhelming it can be to have a custom campaign for each and every social media network, they start to become discouraged and often wonder whether or not they can cut out certain networks from their efforts.

If you’re in the B2B vertical, it can make sense to not spend as much time on Snapchat or really focus on the audience there. However, having an optimized account on Snapchat can still provide valuable social signals for our organization. So, at the very least, it’s worth creating an account and optimizing it.

Now, if you are in the B2C vertical, you really need to be firing on all cylinders when it comes to all of the social media networks out there. The reason being is that certain audiences gravitate towards one network or the other. So, if you want to have a broad reach to numerous audiences, you have to have an active social presence on almost all of the networks.

But, if you are targeting a very niche audience within the B2C vertical, then you may not need to have a presence on every network. You’ll want to discuss your situation with one of our consultants to figure out what strategy is right for your company.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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