One of the most important parts of starting or growing a business is to provide value. This value can be conveyed through multiple forms. One of the easiest and most widespread mediums is through blog writing. By creating valuable content about your passions, products, and customers, you can begin to be a thought leader in your space. Of course, becoming a thought leader takes some time and strategy. We will discuss 3 mistakes to avoid in order to become a thought leader:
Not Knowing Your Audience
Thought leaders, are aware of the “questions” that their customers/consumers are asking. In order to truly garish the desired outcome’s a leader or business must identify those questions and prioritize them. Thought Leaders/leadership is about becoming the authority on relevant topics by having the answers to those important questions, if you don’t know the questions how can you give answers?
Not having a voice
Thought leaders are a unique breed that possess a unique distinguishable voice that sets them apart from other leaders. That uniqueness is their brand, as a result the audience knows exactly what he thought leader or organization stands for. There is no ambiguity about their mission and goal. Also thought leaders are not “wishy-washy” they declare their brand with pride and never stray from the course.
Not empowering others
Thought leaders inspire and empower those that they lead, that is to say through their leadership they serve as role models to others. They share their experience and knowledge, and shape the next generation of though leaders. As experts in their fields they are aware of the importance of having a sphere of influence, and shaping and encouraging those around them. What they don’t do is lead for the sake of power and dictate and repress.