When you think about content marketing, you obviously probably think about posting blog posts on your own business blog. However, there is another content marketing strategy that you might want to take advantage of — guest blogging.
With guest blogging, you basically compose industry-related blog posts that are to be posted on someone else’s blog. You won’t generally get paid for these posts, but there are a lot of advantages to sharing these free posts with other website owners who are also a part of your industry. These are some of the main reasons why guest blogging is a smart content marketing decision.
1. Let Others Know That You’re an Expert in Your Industry
One of the main reasons to consider guest blogging is the fact that it is a great way to establish yourself as an expert in your chosen field. It’s always good to stand out from other website owners in your industry, and obviously, it says something about your expertise if other website owners are willing to post your content on their blogs. Just make sure that you take your time on your blog posts, and don’t submit anything to another blog that you wouldn’t post on your own. Your content should be interesting, fresh and well-written, and it should aim to educate, entertain or both. Otherwise, you could hurt your credibility more than help it.
2. Get Natural Traffic to Your Blog
There is a lot to be said about search engine traffic, but natural traffic can be a great thing, too. The good thing about bringing in natural traffic from a website that is related to your industry is the fact that you will be reaching a targeted audience. This means that you’ll be bringing in natural traffic from an audience that is truly interested in the products and/or services that your company has to offer.
3. Boost Your Search Engine Rankings
As much as some people like to think, search engine optimization is not dead. It has, however, changed significantly over the years. Backlinks are still as important as ever, but there is a major difference from how backlinks were built in the past. Nowadays, instead of just building random links back to your site in bulk, you have to make sure that your backlinks are posted on sites that are related to your own. You also have to make sure that these links are tied to quality content.
Luckily, well-crafted backlinks that are posted on the right website can do just that. You’ll be posting high-quality content on a website that is related to your own, and you’ll be getting a link back to your site in return. If your post and link are posted on a website that’s well-respected by Google, then it can absolutely help your search engine optimization. Since being found on the major search engines and dominating the search engine rankings for your industry is such a common goal, this can be important.
4. Meet Other Industry Professionals
Networking isn’t just important in the brick-and-mortar world. If you want your website to be successful on the World Wide Web, you must network, network, network with other industry professionals. This is how you establish yourself and your brand. It’s how you become popular among your peers.
By connecting with others in your industry and volunteering to give up blog posts, you can meet industry professionals. It’s a great way to network while benefiting you in other ways as well. Plus, once you post on someone’s blog, they might contact you later on or plug you and your website in other ways.
5. Secure Future Opportunities for Yourself
Once industry professionals see your high-quality blog posts posted on someone else’s site, the wheels may start turning for other opportunities. Other website owners might contact you with guest blogging opportunities, for example. You may even gain sponsors and other types of interest since more people will be able to find out about you, your website and your specialties. If you are looking to greatly increase your opportunities, guest blogging is a great way to do so.
As you can see, guest blogging can be a wonderful thing for you and your website. However, if you want it to work out well, you do need to follow a few important tips, including:
- Only post on websites that are related to your industry. Getting a guest blogging opportunity, a link and a plug on a website that is not related to your industry isn’t going to do you any good, even if the site in question is a well-known one. It’s much better to stay focused on your niche.
- Your blog posts must be of a high quality and must be truly helpful and interesting. You could make yourself look bad if you attempt to submit sub-par posts to other websites. Remember that this is the chance to establish yourself as an expert, so you need to take the best possible advantage of it!
- Don’t try to sneak in a bunch of keywords and key phrases into your blog post. Everyone, including Google, will be able to tell what you’re doing. Keep it natural!
If you’re interested in learning more about the benefits of content marketing or would otherwise like help with promoting your website online, contact us at Foxtail Marketing. We would love to help you achieve your online marketing goals so that your website can become a true success.