We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it.
One such item is creating keyword rich piece of content. This, by far, is one of the most popular ways to increase traffic to a website. But, how do you actually go about this process? What are the steps to take to create keyword rich content? If you are asking these questions you have come to the right place. Keep reading to learn the steps to success in this important area.
Step 1: Learn your Industry
The first thing you will want to make sure of is that your content is actually valuable to your customers and those who happen across it on your website. You will want to come across as an expert in the industry in order to make sure you are attracting your customers in a unique way. In the end, this is the best way to determine exactly what type of content will matter the most to them.
To do this, you must learn everything you can about your industry. If you work in the industry, this is something that is easily accomplished. Simply study the different working parts of your organization until you have a strong sense of how everything comes together.
Then, you will be able to take this knowledge and translate it over into keyword rich content that is beneficial to your customers. This is the first step in this process because without this knowledge, you will have an extremely difficult time actually knowing what to write about in the first place.
Step 2: Know where to use your Keywords
Whenever you are creating your pieces, it is vitally important to know exactly where the best location for your keywords are. For starters, you will want to make sure the keyword is located in the title. Since this is the first thing a search engine will look at when it is choosing to rank your content, having it here is a great idea.
Throughout your content you will also want to use your keyword phrase a few times. Start by including it in your first sentence as well as your last sentence. You will also want to use it one or two times throughout the piece. Also, bolding the keyword is actually helpful at times. However, make sure you don’t overdo it. When you put your keyword in the content too many times, you will get penalized for it.
Step 3: Don’t Forget the Other Areas of your Website
As important as it is to create content that is keyword rich, it is also important to make sure the other areas of your website also include this keyword. For example, you will want to include your keyword in the description of the piece as well as in the URL and page title.
In order to make the piece even more rich, choose to link to pieces from other sites that also correlate with your keyword. If you have other articles written on your own website regarding this same keyword, link to them as well. One note about links, make sure they are valuable and not spam. Bad links can kill your page rank.
Step 4: Make your Site Searchable
Along with focusing on the actual content you create for your website, you will also want to take some time looking at the site itself. For example, you should take a look at some of the tools out there that will help you determine which keywords work the best in your industry. There are plenty of free ones out there, so make sure you take advantage of them.
After you have found the best keywords in your industry, structure your entire site around them. For example, you should make sure you sprinkle these keywords throughout all the pages of your website. Plus, focus on building content that incorporates the most popular keywords that you have found. Then add these pieces to strategic locations throughout your website for maximum exposure.
Step 5: Rinse and Repeat!
Remember, it’s going to take some practice if you really want to get good at creating keyword rich content. You should take some time to look into the patterns involved with how people search. Then you will have a better chance of finding keywords that will truly attract their attention.
After you have developed a few keywords you are interested in targeting, plug them into the search engines and see what comes up. This group of websites is your competition. You should make sure that they are companies that you actually compete with. For example, if you are a shoe store, but the keyword you are interested in writing about pulls up construction companies, you will probably want to think of a different plan.
The most important thing to remember is that your keywords should attract customers who will actually be interested in your products and services. Focus on building keyword rich content that competes with the other leaders in your industry, but that also helps your particular company stand out in the crowd. Practicing to reach this goal is the best way to develop a strong keyword rich strategy.
Nothing is quite as successful at driving people to your website better than SEO. For this reason, marketers from all industries have spent a great amount of time developing these tricks of the trade.