Content creation is an important part of any blog. If you don’t post content often enough, people might forget about your blog and might not check in regularly anymore. If you do post content but don’t post anything that is unique or interesting, you will also have to worry about people losing interest.
Although you might want to do what you can to create a blog that will be successful, however, you could find yourself running out of ideas. Luckily, there are lots of ways that you can come up with inspiration for your blog. These are a few tips that can help you come up with content creation ideas for your company’s blog. In no time, you’re sure to find that writing blog posts is easier and that your readers are more interested in your blogs than ever before if you follow these tips.
1. Check Out Your Competition
First of all, try scoping out your competition. Take a look at their blogs and their social media. Don’t copy their ideas — instead, try to come up with something better. You’ll get an idea of what is hot in your industry and what readers seem to be responding positively or not-so-positively to. Since your audience should be similar, this information can be golden in helping you come up with appropriate content for your own blog.
2. Keep Your Eye on the News
Keep up with the news — locally, nationally, internationally — in both your industry and in the world in general. This can help you come up with trending topics that are related to your industry. Is your industry in the news right now? If so, take advantage of the interest and write a blog that relates. Is there a way that you can talk about pop culture or something else that is going on in the world while relating it to your industry or your company? If so, get creative!
3. Scope Out Your Social Media Pages
Your company’s social media pages can be incredibly handy when it comes to speaking to your audience and finding out what your readers are really into. Check out their comments, and see if there are common ideas among them or if anything sticks out to you. See which posts they seem to respond to the most, and consider expanding upon the same ideas to create a brand new blog post. Put your feelers out on social media to see what your audience might really be interested in reading about.
4. Expand Upon Something Old
When you are stuck for ideas, it’s smart to go through your blog and take a look at some of your previous posts. Just glancing at the titles might help get your creative juices flowing. Check out the comments — your readers might have given feedback that you can expand upon. You can come up with a “part two” of a particularly popular post, or you can take old posts in a new direction with updated information. Starting with research and creative work that you have already done can make things easier when you’re feeling like you’re out of ideas.
5. Conduct an Interview
People love interviews, and interviews can go in many different directions. A good interview can be posted all by itself as a blog post, or you can expand upon the things that were talked about during your interview while sprinkling in questions and answers. Interview yourself or someone who works for your company. Consider contacting someone who is from your industry — preferably someone popular, if at all possible — and asking for an interview.
6. Look at Pictures
Pictures, clip art and memes are all over the Internet. Have you seen one that you found interesting lately? Is there any way that you can develop an idea from it? Can you write a post that spotlights certain photographs or memes? Another idea is to take creative direction from a video that you have found online.
7. Conduct an Online Search
If you haven’t Googled your industry lately, now is the time to do it. Just see what pops up — you’ll see ideas in the search bar, and you’ll find ideas when you press “enter.” This can give you an idea of what people are searching for and talking about in regards to your industry.
8. Ask an Employee
Ask around in your office to see if anyone has any ideas. You might be surprised by the things that your employees have encountered or thought about that might make for a really interesting blog post. An alternative idea is to allow someone who works in your office to write a post. This can be helpful if you’re feeling less than creative, and your readers are sure to enjoy another view and another voice.
9. Outsource Your Work
There are online brokerages and other websites that connect website owners like you with content writers. You can pay these writers to use their creative genius to come up with blog post ideas for you, or you can even pay to have a blog post written. This can be a good thing if you are short on time and short on creativity.
As you can see, there are lots of places that you can go if you are looking for a bit of inspiration for your company’s blog posts. If you need help with anything else related to your blog or your company’s online marketing, contact us at Foxtail Marketing today to find out what we can do for you.