SMS marketing is one of the most efficient way to reach users, with a 90 percent read rate in minutes. It is by far the best engagement tool of any digital marketing platform to engage your customers, promote sales, and cultivate leads. In fact, 64% of consumers would prefer to communicate with businesses more often using SMS (Source: Forbes).
Having this strategy in place bolsters your inbound marketing efforts and gives you another outlet to connect with your clients. If your business is not leveraging SMS marketing, it is time to jump on board and enjoy the benefits.