A strong marketing strategy consist of more than just attracting new visitors to your website, generating leads and closing sales to grow a customer base. The key to a successful inbound marketing strategy includes using “delighting” techniques that wows your potential and existing customers, thus improving customer retention, brand loyalty, and increasing revenue.
In fact, 87% of customers share good experiences with others (Source: Zendesk). By going above and beyond in providing exceptional online content and experiences, you’re building an army of loyal fans who will gladly promote your brand to their networks. Fostering these relationship building tactics sets a solid foundation for a long-term sustainable business.