Inbound marketing strategy

4 Simple Inbound Marketing Tools that Delights and Wows Customers

A strong marketing strategy consist of more than just attracting new visitors to your website, generating leads and closing sales to grow a customer base.  The key to a successful inbound marketing strategy includes using “delighting” techniques that wows your potential and existing customers, thus improving customer retention, brand loyalty, and increasing revenue.

In fact, 87% of customers share good experiences with others (Source: Zendesk). By going above and beyond in providing exceptional online content and experiences, you’re building an army of loyal fans who will gladly promote your brand to their networks. Fostering these relationship building tactics sets a solid foundation for a long-term sustainable business.

Here are simple proven tools you can leverage to build customer loyalty and boost retention.

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SaaS Marketing Stats and Trends

It’s no mystery that marketing strategies shift when moving from B2B to B2C, or from eCommerce to service providers. SaaS products are a whole different ball game as well. Each unique focus requires different skillsets and strategies and unfortunately, marketers often go with the one-size-fits-all approach. By digging into our own clients’ data over the past two years, we were able to identify some clear trends and actionable takeaways SaaS marketers can use to feed their sales funnel and ultimately bring in more cash.

As a part of our study, we analyzed data from over 40 companies in over a dozen different industries including education, business management, legal, and more. By analyzing the various campaigns they ran—including email nurtures, search engine ads, social media ads, webinars, demo request optimizations, and more—we identified the following four trends that you need to be aware of in 2016.

Facebook Ads 101: Getting Started with Facebook Advertising

A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business.

These types of ads are also extremely cost-effective when compared to traditional advertising. Very little time and money needs to be spent to create one.

As simple as these ads are, there are still certain things that can make them more powerful. Discovering the proper way to create a Facebook ad is something that can help marketers avoid mistakes.

Before getting started with Facebook advertising, it is always best to learn as much as you can about the process. Here are some things you should keep in mind when you are creating your Facebook ad.

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Wikipedia and eHow: Using Information in Content Creation

When you’re trying to drive traffic to your website, it helps to look at other websites that have managed to do this on a large scale. What are your go-to websites? When you’re looking for detailed information on anything, don’t you generally go to Wikipedia? Sure, this website doesn’t have the best reputation for accuracy but most of us go there anyway, just to get a basic overview of whatever topic we might be researching.

For what’s happening in the world right now, we might go to reputable newspapers like The New York Times or TV channels like CNN. One website that has gained a good reputation for current events on the internet, without being present in any other form of media, is Huffington Post. Plus, if you’re looking for how-tos, you probably know that eHow is the way to go. And if you’re looking for information on movies, actors or anything to do with the movie-making world, the Internet Movie Database (IMDB) has a good reputation.

Content marketing strategy

5 Reasons to Create a Content Creation Calendar for Your Business Blog

You probably already know that your business blog — and other forms of posting content, such as on social media — is very important to your company’s success online. However, you might currently just be blogging and posting on social media when the mood strikes.

Although posting on your blog when you get in the mood is better than not posting at all, there are better content creation strategies to look into. For example, creating a content creation calendar can be a very smart idea.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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