Establish an Online Presence with Online Marketing

Before you get started with online marketing, you have to clearly define your goals and expectations. Why are you going to start engaging in online marketing? Why are you investing in online marketing instead of traditional marketing?

A vital principle to understand is establishing an online presence. An online presence means businesses are visible, searchable, and traceable on the Internet. When consumers use search engines, your website link will pop up. When they go on social media, your posts and statuses will be there.

A recent Entrepreneur article explains why it’s so important for businesses to establish an online presence. According to the article, it’s the foundation that businesses must lay so they can carry out other online marketing efforts:

Making Sure Your Content Marketing Has Purpose Rather than Being Wasteful

Content marketing sometimes gets envisioned by businesses as something they have to do rather than finding joy in doing it well. It’s the same type of philosophy you can apply to virtually anything, including your own job. If you don’t put some fun and true purpose behind what you’re doing, it’s going to come out looking empty overall.

While that might be a problem with some people in their jobs, it should never be apparent in the content you create to market your B2B business online. Any piece of content you create, whether it be a blog, an article on your website, or a video, shouldn’t be done without having true conviction behind it and inspiration.

So how do you get yourself inspired in the content you create? Much of that comes from knowledge and finding out exactly what your business customers want.

Why Upcycling Content is Essential for B2B Marketing

Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.

A recent Entrepreneur article explains the process of upcycling content. Here’s an example of how businesses can reuse their content, taken from the article:

Millennials Helping Co-Create Marketing Campaigns

Content creation can be an ordeal sometimes for companies, especially when they’re really not sure what some demographics want. Also, with quality content creation sometimes taking extra time to produce, it can be discouraging if a company can’t reach the entire demographic they want to reach. Many companies are now noticing that millennials are very creative in creating online content for their own use. Harnessing their creativity can be very valuable.

Recently, The Guardian pointed out these millennials are now being tapped by companies to help co-create online marketing content. It’s a concept that may sound unusual and risky, yet the merits of it can clearly be seen.

B2B Marketing of the Near Future: Focus on One-on-One Customer Relationships

It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.

Why should you focus on one customer at a time rather than trying to capture as many companies as possible? Some b2b businesses might be baffled by this when targeting individuals is typically a b2c approach. Regardless, when a b2b business nurtures a singular customer relationship, it taps into understanding that client a little better in knowing exactly what they need to solve a problem.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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