Before you get started with online marketing, you have to clearly define your goals and expectations. Why are you going to start engaging in online marketing? Why are you investing in online marketing instead of traditional marketing?
A vital principle to understand is establishing an online presence. An online presence means businesses are visible, searchable, and traceable on the Internet. When consumers use search engines, your website link will pop up. When they go on social media, your posts and statuses will be there.
A recent Entrepreneur article explains why it’s so important for businesses to establish an online presence. According to the article, it’s the foundation that businesses must lay so they can carry out other online marketing efforts: