The Dos and Don’ts of Using Keywords for Business Blogging

Keywords are the much maligned components of business blogging.  Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses.  In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords at all.  Their website content is a replica of their print content.  It’s written in dense paragraphs which are far more suitable for newspapers than websites.

Articles written for The New York Times are going to be well-written.  They’ll be free of spelling and grammatical errors and will have that elusive quality that every writer aims for—a voice.  But the way in which they’re written is, in a word, traditional.  It’s not an accurate reflection of how people write for the internet.

The New York Times website can get away with this type of writing because it belongs to an established, even revered, publication.  But if you want to attract more viewers, you might need to use keywords, subheadings, lists, bullet points and other techniques that will keep your reader engaged.  There’s nothing wrong with using these techniques and updating them as the rules of SEO change over time.  So here are some tips to include the use of keywords in your business blog:

Cooking Up Customers: How Sales and Marketing Should be Working Together

How to Nurture Leads with BOTH Marketing and Sales

I hear this myth frequently about how sales and marketing departments are at odds with each other. I get a painted picture of the two going head-to-head in a bloody medieval battle. And just like in medieval times, there’s no real victor because everyone loses when the epidemic plague hits, in this case the plague of no leads and no customers.

But it is just a myth. In reality, sales and marketing generally know that each is part of the finished puzzle. The problem is that most organizations don’t know exactly how the sales and marketing pieces actually fit together.

Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 3

Welcome back for the final part of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series. Now that you’ve mastered how you will effectively market to prospects at the top and middle of your sales funnel, now it’s time to learn what you can implement to help seal the deal and turn prospects into customers.

The Rise of Programmatic Marketing: and What it Means for B2B

The Rise of Programmatic Marketing: and What it Means for B2B

Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been  in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and the perfect time consider programmatic marketing.

4 Business Blogging Tips that Get People To Actually Read Your Posts (To the End)

Search online for best business blogging practices, and you’ll inevitably find a plethora of articles that lead you down one of two pathways. Either you will get advice on how to pick and write about a relevant topic for your audience, or pointers on how to blog in a way to increase traffic to your website and posts.

Both of these pathways are undoubtedly important for developing a great business blog. In fact, we’ve written extensively about how to pick your topics and get your posts seen by your target audience. Still, they are just two pieces of the puzzle that make up a successful business blog. Most blogs include some type of call to action at the end, but increased attention or great topics are worth little if your audience doesn’t actually read far enough into the blog to even consider taking that action.

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