The Dos and Don’ts of Using Keywords for Business Blogging

Keywords are the much maligned components of business blogging.  Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses.  In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords at all.  Their website content is a replica of their print content.  It’s written in dense paragraphs which are far more suitable for newspapers than websites.

Articles written for The New York Times are going to be well-written.  They’ll be free of spelling and grammatical errors and will have that elusive quality that every writer aims for—a voice.  But the way in which they’re written is, in a word, traditional.  It’s not an accurate reflection of how people write for the internet.

The New York Times website can get away with this type of writing because it belongs to an established, even revered, publication.  But if you want to attract more viewers, you might need to use keywords, subheadings, lists, bullet points and other techniques that will keep your reader engaged.  There’s nothing wrong with using these techniques and updating them as the rules of SEO change over time.  So here are some tips to include the use of keywords in your business blog:

4 Business Blogging Tips that Get People To Actually Read Your Posts (To the End)

Search online for best business blogging practices, and you’ll inevitably find a plethora of articles that lead you down one of two pathways. Either you will get advice on how to pick and write about a relevant topic for your audience, or pointers on how to blog in a way to increase traffic to your website and posts.

Both of these pathways are undoubtedly important for developing a great business blog. In fact, we’ve written extensively about how to pick your topics and get your posts seen by your target audience. Still, they are just two pieces of the puzzle that make up a successful business blog. Most blogs include some type of call to action at the end, but increased attention or great topics are worth little if your audience doesn’t actually read far enough into the blog to even consider taking that action.

How Will Content Creators Fit Into The Localized Marketing Revolution?

Decentralization is the hot thing in the 2010s and for the foreseeable future. We’re seeing it everywhere: in currency (Bitcoin’s cryptocurrency that requires no banks), in food (the booming artisan, local food movement that requires no centralized industrial methods), and in entertainment (peer-to-peer sharing on the user end; on the production end: artists independently crowdfunding projects that require no major record labels or film studios).

So why should marketing escape the clutches of this macro-narrative that is, before our very eyes, defining the shape of the 21st century?

It shouldn’t. And it won’t. Thus we have a new term to add to our jargon: localized marketing.

Although I will admit, my set-up was a little deceptive. In truth, marketing is experiencing decentralization in a different way than the industries described above. The marketing entities themselves — the companies, the heavy hitters, the big brands — are not in jeopardy. It’s their old-school approach and attitude toward the consumer that must now crumble. The Old World of marketing is making way for something new.

How To Become A Thought Leader

The Oxford English Dictionary describes a thought leader as “one whose views on a subject are taken to be authoritative and influential.”  So, for example, Sigmund Freud can be considered a thought leader in the field of Psychology.  Or Malcolm Gladwell can be considered a thought leader in the field of contemporary critical theory.

Thought leadership can be seen in every field.  These are people that everyone has heard of at some point or the other.  Even if you don’t watch movies too often, you might have heard of Martin Scorsese.  Even if you don’t believe in mind-body healing, chances are you’ve heard of Deepak Chopra.  And even if you aren’t in a relationship, you’ve probably heard of the book Men Are from Mars, Women Are from Venus by John Gray.

Whether you’re a company or an individual, you can also become a thought leader in the field of your choice.  Here are a few tips to help you do so:

How Keywords Increase Your Blog Traffic

Do you know how to increase the quantity and quality of the traffic coming to your website using your blog? You already know that blogging for your business is an important part of your digital marketing plan. Next to having a brilliant website filled with information about your business, products, and services, a business blog is the best way to increase your online traffic. The key to drawing the right leads to your blog is simple: build relevant, interesting, and topical content around the right keywords.

Content and keywords go hand-in-hand. Keywords are how search engines will organize search results for the user, and the content you create around the keywords is how you drive traffic to your website. Your content needs to stay current and should be constantly providing information to remain relevant and maintain value. But first you must develop your keyword list.

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