Finding Topics for Onsite Blogging

Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make Onsite Blogging a valuable online tool for marketers.

Still, many companies, especially those marketing to other businesses, are hesitant when it comes to blogging. The general sentiment that “our company just isn’t interesting enough to write something about every day/week” remains prevalent. So we’re here to offer advice: even the most “boring” company can continuously write engaging and interesting content! If you have trouble finding topics for your business blog, consider these categories:

Onsite Blogging: Creating Content at the Right Times to Capture Your Customers

Onsite blogging continues to do wonders to help many B2B companies get found. Managing your site’s blog can be a lot of work, though, and figuring out how often you should create content on your site is vital to your blog strategy. Whether writing short articles, posting videos, or sharing other compelling media, a sense of balance is important. You want to create enough content to keep people engaged, but not so much that it annoys current or prospective clients.

An important aspect of a posting strategy is knowing when to post to reach the most people. Posting at the wrong time can lead to fewer page views which in turn affects how well search engines find you.

The answer to the question of when to post lies in the profile of your target customer. You want to make sure that your content is being shared in the same places and the same times that your customers are available to be reached.

Finding Out When Your Business Customers Are Online

Using an analytics tools on your website will allow you to determine what the peak hours or days are for visitors. You can also send surveys out to your consistent customers on your email list so you’ll know when they prefer reading new content, or get an idea of when they’re generally searching for your products.

Use Onsite Blogging to Position Your Company as an Expert

Many sites use onsite blogging as part of their marketing strategy, and lately, it seems that every company has a blog along with their standard corporate website setup. Having a blog has definitely become a website must-have, however, here are some of the reasons you should consider your blog as more than just a ‘check-the-box’ item, and rather as a major source of traffic to your website: 

Keeping up with Google with Content Creation

Content creation has become more important than ever with recent advances in content marketing. In particular, Google’s Panda update has raised the bar even higher concerning the quality of content produced. Keeping up with Google now takes more effort than ever.

There are many factors to focus on regarding Panda, but the most important one is fresh content. Nowadays, you can’t just expect to post a new article once a month and expect to have a good page rank on Google.

Google is looking for fresh, informative content. Even if you conduct research, it won’t be relevant forever. After it’s a few months old, it won’t carry as much weight in Google’s algorithm as it initially did.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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