How Specific and Creative Should You Be with Titles for Onsite Blogging?

Onsite blogging can still be a challenge when you need to come up with a catchy title. Some people have natural affinity for creating interesting titles, though many have trouble. The basic problem is that far too many who create titles go too generic, which is going to be a big problem in getting something found on search engines.

This isn’t to say coming up with a unique title is going to be a breeze. You need a complete understanding of how you’ll attract the most readers. And much of that starts with being specific and a little bit more creative rather than so general.

4 Types of Content to Post with Digital Marketing

For a successful digital marketing campaign, you should be posting to social media frequently. How often you post depends on your business, its size, and how much you want to grow. For growing businesses, the more you post, the better. Here are four types of content you can post when practicing digital marketing:

Blogs

Blogs are the workhorse of many digital marketing campaigns. You might not want to save your best content for blogs, but they’re great filler to post on social media. It’s your chance to talk about your business and demonstrate why consumers need whatever it is you’re offering. Save the primary research for white papers, but make sure you post a couple of blogs per week.

Curated content

Onsite Blogging: Expectations vs. Reality

With onsite blogging getting bit of news lately, it’s easy to get the wrong idea. When that happens, it’s best to take a good look at onsite blogging, and measure your expectations against reality.

Blogging has become an integral component of content marketing. Nowadays, there’s really no tricking Google or other search engines. They’ve all improved their algorithms to detect foul play or dishonest behavior. Furthermore, don’t believe anyone who tells you they know secret tricks and tips that will immediately boost your SEO. Before long, Google will punish anyone who tries to game the system.

3 Mistakes to Avoid to Become a Thought Leader

One of the most important parts of starting or growing a business is to provide value. This value can be conveyed through multiple forms. One of the easiest and most widespread mediums is through blog writing. By creating valuable content about your passions, products, and customers, you can begin to be a thought leader in your space. Of course, becoming a thought leader takes some time and strategy. We will discuss 3 mistakes to avoid in order to become a thought leader:

Why Onsite Blogging Should Be Focused on Niche Topics

When it comes to onsite blogging, B2B marketers should stay away from general topics. Just about every business has a blog nowadays and it’s very easy to get lost in the mixture. If every business writes about the same general topics in their industry, they’ll all blend in together.

Blogging is the perfect opportunity for businesses to demonstrate their expertise. Instead of trying to be an expert in every topic, businesses should aim for their own niche. This allows them to post new research, surveys, and white papers that are relevant to their niche.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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