Onsite blogging can still be a challenge when you need to come up with a catchy title. Some people have natural affinity for creating interesting titles, though many have trouble. The basic problem is that far too many who create titles go too generic, which is going to be a big problem in getting something found on search engines.
This isn’t to say coming up with a unique title is going to be a breeze. You need a complete understanding of how you’ll attract the most readers. And much of that starts with being specific and a little bit more creative rather than so general.