8 Winning Tips to Get You Pumped Up to Achieve Your Marketing Goals

Goal setting is a key ingredient to the marketer’s journey. Regardless of whether you’re a start-up brand or a seasoned business owner, there are always objectives to meet and aims to reach towards growing your company.

Yet, how often have you set goals only to have them drift to the wayside? Perhaps the goal was too overwhelming that we didn’t do proper planning or invest in the right resources to bring them to fruition. Maybe it wasn’t motivating or compelling enough to drive us out of bed each morning to get it done.

You see, although we may understand the importance of setting goals to achieve a specific result, the challenge comes in execution and making them reality. Our goals are far too important to be neglected and the success of our business lies in creating them and ensuring they manifest.

In this guide, we’ll show you how to get you pumped about achieving your goals.  Here are eight tips to get you on the winning path and excited about your entrepreneurial future!

You’re Sitting On a Gold Mine

Leveraging Your Employees As Brand Ambassadors

Most of us have worked for a “terrible” company before. How do you like that for a sweeping generalization? But seriously, if you think back, you have probably worked for a company that didn’t value you. They didn’t have your interest in mind and most likely didn’t go out of their way to give you the tools and training you needed to become the best you.

GMB Case Study - Foxtail Marketing

CASE STUDY: How to Jump Your Competitors in the Map Pack

Before I dive into the case study, let’s make sure everyone knows what Google My Business and Google Map Pack are and why they are so important. Google My Business allows you to create an account for your business that will tell Google certain aspects of your business like location, hours of operation, what you’re about, etc.

Google My Business puts your business info on Search, Maps, and Google+ so that customers can find you, no matter what device they’re using.

Google Map Pack is the map that shows up towards the top of the page when one searches for something that is location based. I.E. I Googled “restaurants near me” and took a screenshot of the Map Pack. The area highlighted below in red shows you what the Map Pack is.

So why are local listings in the map pack so important? Gregg Stewart, from Search Engine Watch wrote an article that shows local listings are the most relevant and trusted by consumers. These aren’t ads, you don’t have to pay to get to this position, you just need to convince Google that you deserve to be listed on the Map Pack, and at the top. If you’re new to using Google My Business and Google Map Pack read more about how and why to get listed on Google My Business.

Did We Just Become Best Friends? Becoming Cognizant of Your Client


Think about the time where you became best friends with someone. What was the journey like that led you to the point where you could just look at that individual with all the confidence in the world and know without a shadow of doubt that you could trust them with anything?

Business owners provide products and services that they have slaved tirelessly over for years. They know their products and services inside and out. There is a lot of trust involved when a third party content marketing team is utilized.

One of Our Client’s Posts.

This article was published originally at http://experts.allbusiness.com/guest_posts/now-is-the-time-to-get-your-mobile-website-in-shape/

Now Is the Time to Get Your Mobile Website in Shape

By Guest Post | In Internet, Mobile | October 28, 2013

We stand on the cusp of a revolution on the Internet. Sometime in the next two years, mobile searches and traffic will surpass desktop traffic. As with any revolution, there will be a level of disruption. It will cause certain industries to fall, others to rise. Any business owner looking to solidify their position or use the coming disruption to seize market share must be willing to adapt.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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