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Forget The Game Itself, The Pokémon Go Model Has Changed Marketing Forever

You’ve heard talk or you’ve seen the clumps of mobile-device-porting individuals running around town. You’ve also heard that Pokémon GO has made its creators big money and even made Nintendo’s company value worth $12 billion more than it was two weeks ago.

Unless you’re running around trying to catch a rare, evolved Pokémon, you’re probably sick of it, wondering when these kids will grow up. Here’s the thing—they will grow up and while Pokémon GO won’t always be what it has been for its history-making launch, the Pokémon GO business and technology model makes for a shift in marketing that truly changes the game.

content marketing

Content is King in Inbound Marketing

In the grand scheme of things, the internet is one gigantic pool of content. No matter what you are looking for, you can find it on the internet, which is really great if you think about it. In the old days, it would take months to find the same amount of information that is available from a simple web search.

When it was first invented, the internet held very little value for businesses. But, it did offer a great amount of potential. It’s only today when we are beginning to learn the true value of the internet and the content found there. Now, businesses of all shapes and sizes are able to use content to create an inbound marketing strategy. Because of this, it is extremely simple to reach customers from around the world with the attempt at sharing web content with them.

The problem that this poses is that there is now an overwhelming amount of content available. This makes it crucial for businesses to discover the right type of content that will help them convert readers into customers. Here are a few tips to help with this process.

Social content marketing

How the Science of Nostalgia Can Improve Your Content Marketing

Nostalgia has become the currency of pop culture, especially the film industry. Hollywood hardly dares make a movie now unless it is a reboot of something old, established, and already impregnated with an eager fan base.

For all this resurgence of nostalgia, the marketing world has yet to tap the full extent of this vein. It is a science — an increasingly respected part of our psychological makeup — and more marketers and businesses should take it just as seriously as they do the science of “going viral” or other trendy marketing topics.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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