A low-cost and effective way to build brand awareness and drive traffic to your business is through content marketing. This type of marketing is where you create and distribute content that is relevant to your target audiences’ interests to acquire, attract and engage them.
Why Content Marketing is Important
According to a 2013 Survey conducted through the CMI or Content Marketing Institute, 54% of business to business or B2B companies plan to increase spending for this type of marketing; 86% for business to consumer or B2C. It is now a valuable resource that businesses feel worth investing in and learning more about.