New Content Marketing

How to Make your Clients Beg for More Content

In the marketing world, content can sometimes be pushed to the side. Some of your clients may not realize the value content provides. They can be so focused on leads and numbers, that a blog post or eBook sounds like more of a nuisance than a benefit. To get clients begging you for content, you must wow them. What’s the secret to wowing? Conversational business writing.

Now, don’t get turned off or worried by the word “conversational.” Conversational doesn’t mean casual, salesy or unprofessional. In the case of business writing, conversational means provoking thoughts and action with your readers. It means using a welcoming, familiar tone that resonates with people in the related field. Here’s some tips:

How to Be Creative

How To Be Creative After The Creative Juices Have Stopped

“Be creative…”

How many times a day have you heard that phrase? It is usually used like a reward, “You’ve done all the tedious part of your job, now you get to have fun and be creative.” But what about when being creative is your job. I’ve heard the words “Be creative” said so many times like a reward, or something fun that I get to do. And being creative is fun, don’t get me wrong. It’s exhilarating and challenging to come up with new ideas, to think outside the box, and to see those ideas come to life. It is truly rewarding. But now, it is my job to be creative. All the time.

While being creative can be a ton of fun and very rewarding, it is also really hard work. And being creative all the time is extremely taxing. So how can you keep your creative juices flowing after they’ve come up against a dam? Here are a few of the techniques I use.

The Dos and Don’ts of Using Keywords for Business Blogging

Keywords are the much maligned components of business blogging.  Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses.  In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords at all.  Their website content is a replica of their print content.  It’s written in dense paragraphs which are far more suitable for newspapers than websites.

Articles written for The New York Times are going to be well-written.  They’ll be free of spelling and grammatical errors and will have that elusive quality that every writer aims for—a voice.  But the way in which they’re written is, in a word, traditional.  It’s not an accurate reflection of how people write for the internet.

The New York Times website can get away with this type of writing because it belongs to an established, even revered, publication.  But if you want to attract more viewers, you might need to use keywords, subheadings, lists, bullet points and other techniques that will keep your reader engaged.  There’s nothing wrong with using these techniques and updating them as the rules of SEO change over time.  So here are some tips to include the use of keywords in your business blog:

4 Business Blogging Tips that Get People To Actually Read Your Posts (To the End)

Search online for best business blogging practices, and you’ll inevitably find a plethora of articles that lead you down one of two pathways. Either you will get advice on how to pick and write about a relevant topic for your audience, or pointers on how to blog in a way to increase traffic to your website and posts.

Both of these pathways are undoubtedly important for developing a great business blog. In fact, we’ve written extensively about how to pick your topics and get your posts seen by your target audience. Still, they are just two pieces of the puzzle that make up a successful business blog. Most blogs include some type of call to action at the end, but increased attention or great topics are worth little if your audience doesn’t actually read far enough into the blog to even consider taking that action.

How Will Content Creators Fit Into The Localized Marketing Revolution?

Decentralization is the hot thing in the 2010s and for the foreseeable future. We’re seeing it everywhere: in currency (Bitcoin’s cryptocurrency that requires no banks), in food (the booming artisan, local food movement that requires no centralized industrial methods), and in entertainment (peer-to-peer sharing on the user end; on the production end: artists independently crowdfunding projects that require no major record labels or film studios).

So why should marketing escape the clutches of this macro-narrative that is, before our very eyes, defining the shape of the 21st century?

It shouldn’t. And it won’t. Thus we have a new term to add to our jargon: localized marketing.

Although I will admit, my set-up was a little deceptive. In truth, marketing is experiencing decentralization in a different way than the industries described above. The marketing entities themselves — the companies, the heavy hitters, the big brands — are not in jeopardy. It’s their old-school approach and attitude toward the consumer that must now crumble. The Old World of marketing is making way for something new.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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