In the marketing world, content can sometimes be pushed to the side. Some of your clients may not realize the value content provides. They can be so focused on leads and numbers, that a blog post or eBook sounds like more of a nuisance than a benefit. To get clients begging you for content, you must wow them. What’s the secret to wowing? Conversational business writing.
Now, don’t get turned off or worried by the word “conversational.” Conversational doesn’t mean casual, salesy or unprofessional. In the case of business writing, conversational means provoking thoughts and action with your readers. It means using a welcoming, familiar tone that resonates with people in the related field. Here’s some tips: