How To Become A Thought Leader

The Oxford English Dictionary describes a thought leader as “one whose views on a subject are taken to be authoritative and influential.”  So, for example, Sigmund Freud can be considered a thought leader in the field of Psychology.  Or Malcolm Gladwell can be considered a thought leader in the field of contemporary critical theory.

Thought leadership can be seen in every field.  These are people that everyone has heard of at some point or the other.  Even if you don’t watch movies too often, you might have heard of Martin Scorsese.  Even if you don’t believe in mind-body healing, chances are you’ve heard of Deepak Chopra.  And even if you aren’t in a relationship, you’ve probably heard of the book Men Are from Mars, Women Are from Venus by John Gray.

Whether you’re a company or an individual, you can also become a thought leader in the field of your choice.  Here are a few tips to help you do so:

Leveraging Industry Influencers in Your B2B Marketing Strategy

 

Utilize Influencers in Your B2B Marketing Strategy

The internet is a flutter with brilliant B2B marketing efforts.. Just having a well executed piece of content is no longer enough. In this day where new information is being written and published online by the second, it’s easy for scintillating content to get lost in the wind. Within the past year, “influencer marketing” has exploded as a new form of digital marketing. In the B2B realm, this type of marketing is being completely underutilized and untouched.

Uncovering Buried Branding Treasures: Chrome Developer Tools

Brand Analysis Tips with Chrome Developer Tools

I loved being a kid. I often watch my nieces and nephews play with their toys and just wonder what kind of things must be going through their minds. Their biggest worries are not about saving money for college, performing well in the workplace, or even thinking about the next meal. They are too busy imagining their next adventure, working towards their dreams of becoming a fireman, and strategizing their hand-holding of the cute neighbor girl. When I was little, I played with my pirate playmobil, watched plenty of Peter Pan, and always dreamt of following a less-than-detailed map to the X that marked the spot, to dig up that coveted buried treasure.

How Keywords Increase Your Blog Traffic

Do you know how to increase the quantity and quality of the traffic coming to your website using your blog? You already know that blogging for your business is an important part of your digital marketing plan. Next to having a brilliant website filled with information about your business, products, and services, a business blog is the best way to increase your online traffic. The key to drawing the right leads to your blog is simple: build relevant, interesting, and topical content around the right keywords.

Content and keywords go hand-in-hand. Keywords are how search engines will organize search results for the user, and the content you create around the keywords is how you drive traffic to your website. Your content needs to stay current and should be constantly providing information to remain relevant and maintain value. But first you must develop your keyword list.

Promotional Strategies For The Second Half Of 2015

Where has the time gone?! More than half the year is over. Have you been hitting your goals for sales, leads, traffic, or whatever KPI you have to hit? If so, well done. This article will help you crush those numbers even harder. For everyone else who is staring at the analytics of your site and screaming in despair, don’t worry, I’m here to help with a few sure-fire promotional strategies.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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