Dental marketing Tips

4 Types of Content that can Enhance Your Dental Practice Marketing

Marketing your dental practice can seem like a difficult proposition. You likely don’t have the resources to run a major campaign. But, especially when facing local competition, how can you make sure that potential patients in surrounding areas are persuaded to visit your practice next time?

Content marketing could be the answer. Formerly a novelty, it has become one of the most popular digital marketing strategy across industries. In fact, 72% of marketers have a content marketing strategy in place.

The goal of this type of marketing philosophy is simple: instead of pushing a sales message to your audience, you publish relevant and high-quality content on your website that your potential patients actually want to read. Ad blockers are on the rise, an indication of the increasing cynicism toward traditional advertising. Publishing content your audience actually wants to read is crucial to get through to potential patients.

Of course, that means you need a strategy. Content marketing can help you succeed in marketing your dental practice, but only if you get it right. Here are 4 types of content that will attract and engage your audience, growing your practice as a result.

{Webinar} Engineering Your 2017 Marketing Strategy

Exclusive Webinar - Clients & Friends of Foxtail

Webinar: Engineering Your 2017 Marketing Strategy

From budgeting, strategy, tactics, and tools – how to plan your 2017 marketing initiatives.

We are hosting a live exclusive webinar to support the clients and friends of Foxtail.


In this webinar we will discuss channel marketing, budget allocation, strategic planning and automation.

Join us Wendesday 12/7 & 11am EST and Thursday 12/8 at 12pm EST to learn more about planning your 2017 marketing initiatives.

We are excited to see you there!

Content Marketing Notebook

Is Your Content Marketing Strategy Current or Outdated? Here’s How You Can Check

One unfortunate aspect of content marketing is that strategies age faster than one might expect. Moreover, outdated strategies don’t really help businesses achieve their goals, since they’re inefficient at converting leads and attracting new users from your target audience.

Therefore, keeping your content marketing strategy up-to-date is absolutely essential. To know where you currently stand, ask yourself these questions:

Content marketing strategy

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.

A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.

In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.

Sales Qualified Leads Through HubSpot

7 Questions To Help You Create Your Content Marketing Strategy

If you don’t already have a content marketing strategy, get on it! Turns out, it’s pretty darn useful. If you do have one, is it an actual, useful document or just some jumbled idea you keep in a back drawer? The goal of a content marketing strategy is to stay on track; just like with everything else in life you set a goal, figure out a way to reach it and then measure the results. Whatever your content marketing needs, you can draw up a strategy just by thinking through these seven questions:

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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