Marketing your dental practice can seem like a difficult proposition. You likely don’t have the resources to run a major campaign. But, especially when facing local competition, how can you make sure that potential patients in surrounding areas are persuaded to visit your practice next time?
Content marketing could be the answer. Formerly a novelty, it has become one of the most popular digital marketing strategy across industries. In fact, 72% of marketers have a content marketing strategy in place.
The goal of this type of marketing philosophy is simple: instead of pushing a sales message to your audience, you publish relevant and high-quality content on your website that your potential patients actually want to read. Ad blockers are on the rise, an indication of the increasing cynicism toward traditional advertising. Publishing content your audience actually wants to read is crucial to get through to potential patients.
Of course, that means you need a strategy. Content marketing can help you succeed in marketing your dental practice, but only if you get it right. Here are 4 types of content that will attract and engage your audience, growing your practice as a result.