Content Marketing Blog

Content Creation: Is It Time to Let Someone Else Do the Writing?

As a website owner, you might handle as much of your content creation as possible. There might be multiple reasons why you do so — you might enjoy writing about your industry, you might want to establish yourself as an expert in your field or you might simply want to save money by creating the content yourself instead of hiring someone else.

There is certainly nothing wrong with crafting your own blog posts and otherwise creating your own content — it helps you be more involved in your website and its online marketing and can actually be a lot of fun. However, there are some situations in which it might be a better idea to bring in an outside party to help you. You can always hire writers to write for you every week or to write for you temporarily, or you can look into taking on guest posts from others in the industry. These are a few signs that it might be time to let someone else do the writing for a little while.

The Five Essential Elements of a Good Blog Post

You might have read that having a blog on your website is critical if you want your site to be a big success. Regular blog posts can help you establish yourself as an expert, can help with search engine optimization and can give people a reason to return to your site on a regular basis.

A lot of website owners hire professional writers to help them with content creation. However, you may find that you are better off writing your own blog posts. If you do choose to write your own blog posts, make sure that you include these five essential elements.

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Content Marketing: How Much is Too Much?

Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. In order to get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can actually hurt their traffic more than help it. Here are some tips to help you decide exactly how much content you should be posting and when.

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3 Social Media Blunders you can Learn from

We all make mistakes. But, hopefully you don’t have the misfortune of making the same mistake twice. Better yet, maybe you can watch other people make the mistakes and avoid them altogether. Naturally, in the world of online content marketing, it’s easy to make mistakes. Luckily, others have already made them and we can now sit back and learn from them.

Here are some real-life social media marketing examples that will make you cringe.

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Wikipedia and eHow: Using Information in Content Creation

When you’re trying to drive traffic to your website, it helps to look at other websites that have managed to do this on a large scale. What are your go-to websites? When you’re looking for detailed information on anything, don’t you generally go to Wikipedia? Sure, this website doesn’t have the best reputation for accuracy but most of us go there anyway, just to get a basic overview of whatever topic we might be researching.

For what’s happening in the world right now, we might go to reputable newspapers like The New York Times or TV channels like CNN. One website that has gained a good reputation for current events on the internet, without being present in any other form of media, is Huffington Post. Plus, if you’re looking for how-tos, you probably know that eHow is the way to go. And if you’re looking for information on movies, actors or anything to do with the movie-making world, the Internet Movie Database (IMDB) has a good reputation.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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