How Much Does Content marketing Cost

Content Marketing: Finding your Market

Alright, you’ve come up with the perfect business plan, developed the perfect product and are ready to take it to the next level. You feel an exhilarating feeling of success and achievement, but then you realize something: the hard work is just now beginning.

Before you get too excited about your future, take some time to think about who you are selling to. Developing your target market is the first step in creating a content marketing campaign. After you have accomplished this, you will be able to know exactly what your customers are looking for when it comes to content and how they expect to get it. Here are some steps for you to follow.

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Engage Your Customer by Using Storytelling in Content Creation

People learn things better when you tell them stories. This is a fact that writers have recognized throughout the ages. We’re more inclined to do certain things when we know that other people have also done them with success. And we’re less inclined to do them when we know that other people have failed at them. If you keep this fact in mind, you’re much more likely to create content that will move people.

Your final aim, as a company, is to increase sales. But if you can convince people that your product is going to improve their lives, you’ll be much more likely to achieve your aim. And the way to convince people that this is going to happen is by using storytelling in content creation. This might mean using the story of your company—how it was founded, who came up with the idea behind it etc. Or it might mean using the stories of your customers. When you find a compelling tale, don’t let it get away. Use it to create a piece of content that will make ripples in the internet world.

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5 Reasons Why Guest Blogging is a Smart Content Marketing Decision

When you think about content marketing, you obviously probably think about posting blog posts on your own business blog. However, there is another content marketing strategy that you might want to take advantage of — guest blogging.

With guest blogging, you basically compose industry-related blog posts that are to be posted on someone else’s blog. You won’t generally get paid for these posts, but there are a lot of advantages to sharing these free posts with other website owners who are also a part of your industry. These are some of the main reasons why guest blogging is a smart content marketing decision.

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Netflix, the Power of Simplicity and the Rise of Content Marketing

Have you ever noticed that simplicity is the key to coming up with a great product and marketing it? Take Netflix, for example. They just started out as a DVD delivering service. What a great alternative to Blockbuster, most of us thought. But from just delivering DVDs in the mail, they’ve now progressed to streaming and even creating their own shows. How did they go from sending DVDs in the mail to becoming a production house? And on top that, you’ll find that most of their shows are really good. Not only do they appeal to a variety of demographics, they’re also well-made, well-crafted and featuring good actors. And all this without the disturbance of advertisements, which you would have on TV. What can you learn from Netflix about marketing your product?

Content Marketing: Why You Should Write Blog Posts in a Series

As you probably already know, writing for your blog regularly is one of the basic foundations of content marketing. However, there are a lot of different ways to do it, and shaking up your style and your posting methods can be smart.

For example, if you have never written and posted blog posts in a series, it’s a good idea to consider doing so. Pick a topic that is related to your niche, and make sure that it is something that you can write multiple posts about. Then, consider releasing a series and adding to it on a scheduled basis — such as every week — until you have covered the topic thoroughly.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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