Tailor made

Your Tailor-Made Landing Page Strategy

How to Create a Landing Page Strategy That Fits Your Needs

Why do we even make Landing Pages?

Harry Potter and his wand. It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went to Olivander’s, and the whole place nearly turned upside down just trying to find the one that was the best fit for him! There was only 1 wand that was going to work. It had the single phoenix tail feather, which was his tailor-made recipe.

With landing pages, it is vital that we take a similar approach. We must create them with our needs in mind. We need specific goals, and clear purpose, and a great design in order to have an effective user experience. The #1 purpose of a Landing Page is to instantly earn the trust of the viewer, so that they will input their information into the form – resulting in a conversion that injects potential clients into the sales funnel.  

The Missing Link: Merging Social Media With SEO

Has your SEO strategy flatlined?

Are you interested in leveraging social media to improve your SEO?

Well I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social media to improve your organic search rankings.

While most people may be slightly aware that there is a growing synergy between SEO, and social media, most organizations aren’t using them collaboratively.

So where do you begin?

5 Remarketing Hacks No One Seems To Be Talking About

Lets begin with a simple question… How would you describe your current remarketing efforts?

For those of you who have never heard the term “remarketing”, I like to describe it as the technique of consistently staying on the mind of your audience. Remarketing allows advertisers to continue to reach out to traffic that has either visited their website or one of their landing pages. This technique can be applied to any section of the sales funnel.

Now that you have some context, let’s dive deeper into some remarketing hacks no one is really talking about yet.

22 Millennial Marketing Tips from a 22 Year Old

Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there’s one highly influential market where companies seem to miss the mark: millennials.

Companies, specifically B2B companies, may see marketing to millennials as a waste of time. Millennials aren’t the CEO’s and key decision makers of most companies. But they are the buzz generators. Creating a campaign that millennials are drawn to will get them talking, and higher management will recognize the excitement.

Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 2

 

Welcome back for Part 2 of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series.

Now that you have a better understanding of different marketing strategies you can use for the top of the sales funnel, lets take a look at what you can use for those who move down to the middle.

Middle of Sales Funnel Strategies

The middle of the sales funnel is a whole different beast when it comes to marketing strategies and what you should use to get people wanting more. This is where you go from making people aware of who you are and what you do, to convincing them they need your service. Here are some strategies to consider:

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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