Deploying Marketing Strategies for Each Stage of the Sales Funnel: (Part 1)

The sales funnel is a business term that has been around years. For many, it’s a way to help understand where a prospect is on their journey to becoming a customer. Are they new prospects? (top of funnel) Have they been there for a bit and are engaging with the company? (middle of funnel) Or are they ready to buy and talking with sales? (bottom of funnel)

The only problem with that last part is that this is where a lot of people stop when looking at the sales funnel. They simply use it to gauge where a prospect is, but don’t then use that information to steer their marketing strategies and efforts for those in each stage of the funnel.

5 PR Secrets Every Marketer Should Steal

There’s a constant power struggle between marketing and public relations. Are they the same? Are they both necessary?

As a public relations graduate working in a marketing world, I can attest that no, they are not same and yes, they are both definitely necessary. I think that the best explanation for the two industries can be explained by their core definitions.

A 25-word definition of marketing from the American Marketing Association says marketing is “the activity, set of instructions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”

The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button

If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification on content marketing.

That’s good and bad news. The bad news first: there is no flashing red secret button that, when pressed, instantly showers you with riches within 24 hours. The good news is that, even though content marketing is more of a marathon than a sprint, that means you have plenty of second chances to course correct when you’re doing something wrong.

It also means that when it does eventually pay off, it could pay off in a big way.

Now, I don’t want this to be an article that reads, “You won’t see results for 6 months to a year.” That’s also a pile of horse plop in my opinion. In fact, most of our clients see leads and targeted traffic coming in within the first 30 to 60 days of the campaign. But rather, this article is to illustrate that while the returns can be seen quickly, the true payoff really comes when you stick to your guns for a long-term campaign.

To Demand Gen or to Lead Gen; That is the Question


Demand Generation vs Lead Generation

What is the difference you ask? Tell you I will.

The purpose of demand generation is to create awareness about your company, show value propositions, and to engage people to get them excited about your brand. Whereas the purpose of lead generation is to obtain prospects contact information for further marketing efforts and sales.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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