Forget about digital marketing as a strategy aimed simply at increasing your brand awareness. If you can’t generate leads and customers, you’re losing out on significant opportunities.
In fact, an emphasis on conversion optimization should weave and be visible throughout your digital marketing strategy. That means even your Facebook page, which you may not think of as much more than a community-building effort. With the below 5 steps, you can ensure that your social media efforts can integrate into your online marketing and maximize your conversions.