Infographic – How 15 Digital Marketing Trends will Change in 2018

Forbes recently asked 15 prominent digital marketing experts their opinions on how digital marketing trends will change in 2018. The full article can be found here, but we have put the article into an infographic to make it a little bit easier for you to process. Here’s the jist of what was said in the article.

Chris Carter, from Rep Interactive, things augmented reality is going to become more integrated through social media. I’m sure you’ll remember the Pokemon Go craze from 2016 – Chris thinks it was a sign of things to come.

Craig Greiwe, from Rogers and Cowan, predicts a collapse of the hugely popular influencer market. You only need to have a look at how much “Instagram celebrities” are being paid for mentioning a brand to see how popular this marketing method is, but Chris thinks it’s going to change in 2018.

Katie Harris, from Spot on Solutions, thinks that brands will use available data to start to better understand the customer journey.

David Kley, from Web Design and Company, says that ads will become more targeted with a more specific purpose. I think we have already seen ads become more targeted over the years, but David predicts that this will be on a new level this year.

Thomas Broadbeck, from Site Strategics, predicts more success for live video in 2018. He also thinks that live videos will become more professional as opposed to being taken from a phone. Video production companies must be licking their lips to Thomas’ prediction.

Andrew Howeltt, from Rain, predicts that conversational user interfaces will become an even bigger part of people’s lives in 2018.

Solomon Thimothy, from OneIMS, thinks that video will become an even bigger aspect of marketing in 2018. It appears that our attention spans are decreasing year on year, so it’s not too far fetched to believe video will start to become more prominent and written marketing will decrease.

Twila Grisom, from Acorn Digital Strategy, predicts that personalization will be present along all stage of the sales funnel. No more spam emails if she’s right!

Julien Verdier, from Adyoulike (great name), predicts that audience targeting strategies will be replaced by contextual targeting strategies as it becomes more difficult to track behaviours with cookies.

Todd Earwood, from Moneypath Marketing, thinks that cost per experiment will become a leading metric when testing ROI.

Timothy Nichols, from ExactDrive Inc., believes that companies are going to start implementing native advertising into their digital marketing strategy. He explains how the practice will increase the possibility of viral sharing and brand reach.

Lisa Allocca, from Red Javelin Communications, believes that digital will become intrgrated with offline experiences. She explains that this has already started happening in sports and arena events and she thinks this will continue into other industries in 2018.

Brett Farmiloe, from Markitors, thinks that voice marketing will rise in 2018. Google says that 20% of its searches are by voice so expect this to increase.

Douglas Karr, from DK New Media, thinks businesses will be able to better predict its marketing spend, allowing them to optimise their marketing budget.

Kristopher Jones, from, predicts that content marketing is going to change according to the establishment of voice search. Things like written tutorials may be replaces by spoken words.

SEO for Dentists

How HubSpot’s Smart Content Can Enhance Your Website

Within just a few years, HubSpot has become the premier inbound marketing software available in the market. Considering the many success metrics indicating how the inbound philosophy can enhance and grow your business, that’s saying something. And there’s a reason why HubSpot continues to be a lead in this field: continued innovation in its features.

Over the last few months, we’ve already shared a number of HubSpot tips and tricks that can help you become a more effective marketer. From optimizing your landing page forms to boosting your on-page SEO, some of the software’s most advanced features can be unlocked simply with some knowledge and experience on the platform. Here’s another one of those examples: smart content, a way to personalize your website to each visitor.

Inbound Marketing Tips

Inbound Marketing Campaigns That Think Outside of the Box

What makes a memorable marketing campaign? What kind of advertisement keeps the audience hooked long after the “skip this ad” bar has appeared on the side of the video screen? The ads that often capture our attention incorporate marketing strategies that think outside of the box by engaging the audience with a compelling story. Science is also behind the reason we will let one ad run its full course while we can’t wait to get through another to get back to our regularly scheduled programming. The answer, supported by marketing expert Douglas Van Praet and evidence from neurobiology, evolutionary psychology, and behavioral economics, is to grab onto the audience’s emotions. Praet’s own words encourage marketers to appeal to the basics of human nature to gain more conversions:

Inbound Marketing - Foxtail Marketing

How to Reach Your Inbound Marketing Goals via Storytelling

With inbound marketing, you may not have to reach out to your customers and catch their eye. The onus of researching the product they’re looking for is on the customer. They’re the ones who get personal referrals or referrals from social media. They’re the ones who follow up on recommendations from bloggers or articles they’ve read. They’re the ones who reach out to you because they’re interested in what you’re selling.

However, this doesn’t mean that you don’t have to do anything whatsoever to grab their attention and make the sale. You also need to make sure that you suck the consumer in when they come to your website. Make it so appealing that the customer isn’t going to want to leave, at least not without making a purchase.

How do you do this? One of the best ways that content marketers and SEO gurus have come up with recently is storytelling. Storytelling might be a recent development in the business world but it’s really as old as the hills. Even the Ancient Greeks knew how to tell a story, as we can see from the example of Homer. Storytelling may have changed over the years but in many ways, the basics are still the same.

Hubspot Tips and Tricks

How to Optimize Your Form Fields in HubSpot

At its core, inbound marketing can be boiled down to a few simple truths. Here’s one: if you want your website to convert visitors into leads, you better get the point of conversion right. In other words, your landing page forms better encourage, not detract your audience from signing up and entering your database as a lead.

If you don’t get this part right, your entire inbound marketing strategy can fall apart. But if you do, you have the perfect foundation for a content marketing and lead generation strategy that succeeds consistently.

Fortunately, HubSpot recognizes that fact, and continuously works to improve the ways businesses can use landing page forms to drive conversions. Of course, if you don’t know about your options within the platform, that’s worth little! So let’s change that with today’s edition of HubSpot Tips and Tricks. Consider this your resource guide on optimizing your form fields within HubSpot’s COS.

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