SEO for Dentists

How HubSpot’s Smart Content Can Enhance Your Website

Within just a few years, HubSpot has become the premier inbound marketing software available in the market. Considering the many success metrics indicating how the inbound philosophy can enhance and grow your business, that’s saying something. And there’s a reason why HubSpot continues to be a lead in this field: continued innovation in its features.

Over the last few months, we’ve already shared a number of HubSpot tips and tricks that can help you become a more effective marketer. From optimizing your landing page forms to boosting your on-page SEO, some of the software’s most advanced features can be unlocked simply with some knowledge and experience on the platform. Here’s another one of those examples: smart content, a way to personalize your website to each visitor.

Inbound Marketing Tips

Inbound Marketing Campaigns That Think Outside of the Box

What makes a memorable marketing campaign? What kind of advertisement keeps the audience hooked long after the “skip this ad” bar has appeared on the side of the video screen? The ads that often capture our attention incorporate marketing strategies that think outside of the box by engaging the audience with a compelling story. Science is also behind the reason we will let one ad run its full course while we can’t wait to get through another to get back to our regularly scheduled programming. The answer, supported by marketing expert Douglas Van Praet and evidence from neurobiology, evolutionary psychology, and behavioral economics, is to grab onto the audience’s emotions. Praet’s own words encourage marketers to appeal to the basics of human nature to gain more conversions:

Inbound Marketing - Foxtail Marketing

How to Reach Your Inbound Marketing Goals via Storytelling

With inbound marketing, you may not have to reach out to your customers and catch their eye. The onus of researching the product they’re looking for is on the customer. They’re the ones who get personal referrals or referrals from social media. They’re the ones who follow up on recommendations from bloggers or articles they’ve read. They’re the ones who reach out to you because they’re interested in what you’re selling.

However, this doesn’t mean that you don’t have to do anything whatsoever to grab their attention and make the sale. You also need to make sure that you suck the consumer in when they come to your website. Make it so appealing that the customer isn’t going to want to leave, at least not without making a purchase.

How do you do this? One of the best ways that content marketers and SEO gurus have come up with recently is storytelling. Storytelling might be a recent development in the business world but it’s really as old as the hills. Even the Ancient Greeks knew how to tell a story, as we can see from the example of Homer. Storytelling may have changed over the years but in many ways, the basics are still the same.

Hubspot Tips and Tricks

How to Optimize Your Form Fields in HubSpot

At its core, inbound marketing can be boiled down to a few simple truths. Here’s one: if you want your website to convert visitors into leads, you better get the point of conversion right. In other words, your landing page forms better encourage, not detract your audience from signing up and entering your database as a lead.

If you don’t get this part right, your entire inbound marketing strategy can fall apart. But if you do, you have the perfect foundation for a content marketing and lead generation strategy that succeeds consistently.

Fortunately, HubSpot recognizes that fact, and continuously works to improve the ways businesses can use landing page forms to drive conversions. Of course, if you don’t know about your options within the platform, that’s worth little! So let’s change that with today’s edition of HubSpot Tips and Tricks. Consider this your resource guide on optimizing your form fields within HubSpot’s COS.

Inbound Marketing Tips

How Inbound Marketing Is like Courtship: Looking Good and Conversing Well

Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest in buying what they’re selling.

This process continues until the consumer has actually bought what the company is selling. At which point, the company can decide whether to continue the courtship process and actually have a relationship with the consumer or to consider the process as finished and turn to someone else.

There are a lot of companies which are fickle in this way! They don’t care too much about retaining the customer; they just want to find other, new customers.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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