Inbound Marketing - Foxtail Marketing

Inbound Marketing Tips and Tricks: Are You Getting the Most Out of Your Landing Pages?

Inbound marketing can be so simple. You create content that your audience finds worthy of giving you their contact information, place it behind a sign up page, and promote it through social media, email, blogs, and SEO. Then, you nurture the leads you generate on their way to becoming customer.

But the whole concept falls apart like a house of cards when you don’t get the landing page right. Even the best marketing tactics matter little if the page on which your audience should convert doesn’t actually convince them to do so. Are you getting the most out of your landing pages? Here are some inbound marketing tips and tricks that can help you maximize your lead generation success.

SQL to a Sales Opportunity

HubSpot Tips and Tricks: Taking Advantage of Lead Scoring

Any brand focused on inbound marketing needs a lead nurturing strategy. Even once leads enter your database, they’re still a long way away from becoming customers. Through a series of automated emails, you can nudge them closer to becoming sales-qualified, increasing your chances of converting leads into customers.

But how do you know when they’re ready? How can you optimize your sales effort to make sure you reach out only to prospects who have shown enough interest to suggest they’re ready for a sales pitch? That’s where lead scoring enters the equation. In our newest edition of HubSpot Tips and Tricks, we’ll focus on how you can use the COS to set up your own lead scoring system.

Social Media Marketing - Foxtail Marketing

6 Tactics to Improve Your Social Strategy with Live-Streaming Videos

Did you know that people spend 3 times longer watching live video on social media versus one that is prerecorded (Source:Social Media Today)? Using platforms like Periscope, Facebook Live, and Instagram Stories, your brand can easily connect with your social followers to build trust, deliver value, and create memorable experiences that make you stand out. These are perfect tools to increase awareness and generate more exposure.

Leveraging live-streaming videos will bolster your social media marketing strategy, producing favorable results in engagement, leads, and sales. This guide outlines six different ways you can begin incorporating these social video tools to add pizazz to your marketing.

Inbound marketing strategy

4 Simple Inbound Marketing Tools that Delights and Wows Customers

A strong marketing strategy consist of more than just attracting new visitors to your website, generating leads and closing sales to grow a customer base.  The key to a successful inbound marketing strategy includes using “delighting” techniques that wows your potential and existing customers, thus improving customer retention, brand loyalty, and increasing revenue.

In fact, 87% of customers share good experiences with others (Source: Zendesk). By going above and beyond in providing exceptional online content and experiences, you’re building an army of loyal fans who will gladly promote your brand to their networks. Fostering these relationship building tactics sets a solid foundation for a long-term sustainable business.

Here are simple proven tools you can leverage to build customer loyalty and boost retention.

Content marketing strategy

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.

A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.

In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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