Content marketing strategy

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.

A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.

In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.

Inbound Marketing - Foxtail Marketing

HubSpot Tips and Tricks

Over the last few years, HubSpot has emerged as the leader in inbound marketing. Its powerful platform has allowed marketers, brands and companies around the world to optimize their marketing and dramatically improve their revenue. Inbound marketing has shown over and over to be more effective. In fact, content marketing returns three times more leads than outbound marketing per dollar spent. Even though outbound marketing is so much more effective, there are still a few HubSpot tips and tricks companies can use to truly optimize their experience.

7 Frequently Asked Questions About Inbound Marketing

Inbound marketing is a relatively new phenomenon, so it hasn’t been completely figured out yet. As a result, many companies are still wondering: does it really work? Is it more effective than outbound marketing? Do you combine inbound and outbound marketing? Or do you just use one of the two? Is it a fad or is it here to stay? You might also have a number of questions such as these.

Medical Practice Marketing: 5 Ways to Sell Your Practice

The days of a single doctor who routinely cares for everyone in town are long gone. Now, chances are, there are practices competing with yours in every corner. With the rising cost of many facets of healthcare, medical practice marketing is more critical than ever. You want to bring new patients through the doors of your business and, even more importantly, keep old patients coming back on time. By maintaining a regular marketing campaign, you can enhance the success of your medical practice and help keep your practice running more efficiently than ever.

Boost Your On-Page SEO With HubSpot’s Blogging Tool

HubSpot is much more than just a marketing automation tool. It promises to be an all-in-one inbound marketing software, and a crucial part of that means providing businesses the opportunity to improve their on-page SEO. That’s where its blogging tools enter the equation. In today’s edition of HubSpot tips and tricks, we’ll tell you how to use the keyword, blogging, and analytics tools together to maximize your blogging and on-page SEO efforts.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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