A Brief History of the Best Client Ebook of 2015

A sales associate of an enterprise SaaS company once presented a product demo to the VP of Sales at a prestigious financial institution. The sales associate carefully, and eloquently described the features of the product and the benefits that it offered the financial company. At the end of the demonstration, the VP of Sales thanked the sales associate for the presentation, but not before informing the salesperson that they would like to “loop in the CFO and CEO on the conversation and reconnect at a later date.”

Most sales associates and managers would find this situation typical of their day-to-day routine, but is there a better way to present product demos, qualify sales leads, and ultimately shorten seemingly endless sales cycles? The answer is yes. In 2015, Foxtail Marketing created an Ebook to help DemoChimp promote their software product and expand their market reach to eliminate scenarios like the one introduced above. What follows is a brief history of the best eBook written this year.

Deploying Marketing Strategies at Each Stage of the Sales Funnel: Part 2

 

Welcome back for Part 2 of the Deploying Marketing Strategies at Each Stage of the Sales Funnel series.

Now that you have a better understanding of different marketing strategies you can use for the top of the sales funnel, lets take a look at what you can use for those who move down to the middle.

Middle of Sales Funnel Strategies

The middle of the sales funnel is a whole different beast when it comes to marketing strategies and what you should use to get people wanting more. This is where you go from making people aware of who you are and what you do, to convincing them they need your service. Here are some strategies to consider:

Improving Your B2B Lead Generation With Inbound Marketing

Improve your B2B Lead Generation

Using inbound marketing to attract prospects to your products or services has proven to be both efficient and cost effective for organizations that take the time to utilize it. We live in a time where digital marketing must be customer-centric, dynamic, and readily available to your customers on the platforms they know and love. Fail at any one of these and you’re marketing efforts are destined to drain your resources, and end up in the land of forgotten campaigns where there is no return. This is especially true when focusing on B2B lead generation, which can be considered the holy grail of business marketing. Creating quality leads means filtering out unfit prospects that wouldn’t be ideal customers, and utilizing strategies that target every stage of the sales funnel. Lets take a look at some of the ways that inbound marketing techniques can make this process easier.

Inbound Marketing vs Outbound Marketing: Can’t We All Just Get Along?

I get asked a lot what the pros and cons are of both inbound and outbound marketing and which is best suited for their business. And my answer is almost always the same.

 

“Why on earth would you do one without the other?”

 

What you see happening in marketing today is groups with special interests in either inbound marketing or outbound begin to praise one or the other as a silver bullet for digital marketing. But those people are wrong. Yup… there you have it. I’m not sugar coating this at all. If you claim that all you need is inbound marketing or outbound marketing, then you’re dead wrong.

Getting Inside Their Heads: Using Buyer Personas & Customer Journey Mapping as a Tactical Framework for Learning about Your Customers [Part 4]

The size of the spatial gap between a train and a station platform can be no wider than 3 inches as of 2009 according to a report published by the New Jersey Department of Transportation (NJDOT).

While the size of the platform gap varies from station to station, and from country to country, the spatial gap you must traverse to enter or exit a train, subway, or metro car is usually just a few inches wide. And despite the fact that falls into the platform gaps on the Long Island Rail Road (LIRR) – that travels between New Jersey and New York – have decreased by 80% since 2007, falls still happen every year.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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