A sales associate of an enterprise SaaS company once presented a product demo to the VP of Sales at a prestigious financial institution. The sales associate carefully, and eloquently described the features of the product and the benefits that it offered the financial company. At the end of the demonstration, the VP of Sales thanked the sales associate for the presentation, but not before informing the salesperson that they would like to “loop in the CFO and CEO on the conversation and reconnect at a later date.”
Most sales associates and managers would find this situation typical of their day-to-day routine, but is there a better way to present product demos, qualify sales leads, and ultimately shorten seemingly endless sales cycles? The answer is yes. In 2015, Foxtail Marketing created an Ebook to help DemoChimp promote their software product and expand their market reach to eliminate scenarios like the one introduced above. What follows is a brief history of the best eBook written this year.