4 Ways That SEO Is Impacted By Google’s Paid Search Ad Changes

By now you’ve probably heard that Google recently removed the sidebar ads from their SERPs. Everyone who I’ve talked to about this is worried about the potential for higher CPC’s and more competitive bidding for advertisements. While I agree with the speculation surrounding the paid search ads, I also see this change really impacting the organic search results.  

How so? Well, here are the top three ways that this change in search will shape the organic search results.

Context Revolution

The Context Revolution

Like a good French revolution, King Content has lost his head. Standing as the executioner and new de facto leader is Context, the young pragmatist tired of poor results. No longer is it enough to provide amazing content. If you’re not providing the right context then you’ll come belly up. Your conversion rates will be in one of those trash compactors in Star Wars, hopelessly trying to escape without Luke or Leia around to assist you because they left because your content wasn’t relevant to them.
Over the years, I’ve learned three secrets to creating perfect context for your market. Now, this isn’t an expansive list, but it will show you the way to get  started in your search for the perfect context.

Content Marketing Notebook

How to Create an Awesome Content Marketing Strategy

Creating a content marketing strategy is important for any business who wants to be successful. But developing a great strategy is actually easier said than done. A lot of thought must be put into the process, which can take some time. Losing this valuable time could actually cause some problems for businesses who need to spend it in other places.

Luckily, there are quite a few tips that are out there that can help you build a strong content marketing strategy easily and effectively. To help get you started, we have gathered some of the top tips available so that you can create the strongest content marketing strategy possible.

How Much Does Content marketing Cost

Content Marketing: Finding your Market

Alright, you’ve come up with the perfect business plan, developed the perfect product and are ready to take it to the next level. You feel an exhilarating feeling of success and achievement, but then you realize something: the hard work is just now beginning.

Before you get too excited about your future, take some time to think about who you are selling to. Developing your target market is the first step in creating a content marketing campaign. After you have accomplished this, you will be able to know exactly what your customers are looking for when it comes to content and how they expect to get it. Here are some steps for you to follow.

content marketing ad-tech

4 Ways to Optimize Your Ad Tech Inbound Marketing

Marketing your ad tech business can be both rewarding and challenging. After all, you’re trying to reach customers who know as much about marketing as you do, which means you can’t count on some of the simple tricks other industries use to sell their products. To help you succeed, here are 4 ways to optimize your inbound marketing strategy for your ad tech solution.

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