How to Create a Landing Page Strategy That Fits Your Needs
Harry Potter and his wand. It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went to Olivander’s, and the whole place nearly turned upside down just trying to find the one that was the best fit for him! There was only 1 wand that was going to work. It had the single phoenix tail feather, which was his tailor-made recipe.
With landing pages, it is vital that we take a similar approach. We must create them with our needs in mind. We need specific goals, and clear purpose, and a great design in order to have an effective user experience. The #1 purpose of a Landing Page is to instantly earn the trust of the viewer, so that they will input their information into the form – resulting in a conversion that injects potential clients into the sales funnel.