Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.
A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.
In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.