Marketing Automation

BUT EVERYONE IS DOING IT: Is Marketing Automation A Good Fit For You?

Some of you may have heard of it… A bunch of you hear how obsessed some marketers are over it… What am I referring to?

Marketing Automation.

This is a hot topic right now in the world of digital marketing, but most companies still have no idea about what it can do for them.

Marketing automation is the process of streamlining certain processes such as lead generation, email marketing, social media management, lead nurturing, and segmentation. Please don’t think it is limited to just these processes, I just named a few.

Best of all, it can be used for business of all types, whether you find yourself in the B2B or B2C industries. Did you know that 79% of top-performing companies have been using marketing automation for more than 2 years?

So you’re feeling a bit left behind? Let’s get you caught up!

A Complete Guide to Having A Marketers Utility Belt

 

A Marketer’s Utility Belt

In our time, Batman has become a crowd favorite superhero. However, this billionaire orphan who fights crime at night wouldn’t have had much success without his utility belt. All those tools and gadgets allow him to appear greater than a mortal man. The same can be said about a digital marketer. We would be nothing without our software tools and platforms (utility belt). The basic tools that I’m going to outline that every marketer should have for their company is an email list, marketing automation, Google Adwords, Google Analytics, Blogs,  and Social Media.

How to Find Golden Opportunities on Twitter with HubSpot Social Monitoring

Consider this bit of information:

With that many people on Twitter, there is no possible way that your customers and potential customers are not represented. Twitter is filled with people just waiting for you to reach out to them at the right time. However, the thought of being ever present and being aware of every mention of your brand or company is an impossible task. Luckily, HubSpot has a feature that allows you to have super-human social media monitoring abilities.

As this is one of the lesser known features of HubSpot, I thought it would be appropriate to take a few minutes and explain some of the amazing things you can do with HubSpot Social Monitoring.

HubSpot & Salesforce: The Ultimate SaaS Power Couple

Hubforce: The Ultimate Saas Power Couple

If I were to bring up the phrase “power couple”, I’m sure there are a few celebrities that would come to mind. It’s even gotten to the point where these couples have nicknames so we don’t have to say their full names, super convenient. We’ve got “Brangelina” (Brad Pitt and Angelina Jolie), “Bennifer” (Ben Affleck and Jennifer Garner), and everyone’s favorite only because it was forced upon us, “Kimye” (Kim Kardashian and Kanye West).

While all these examples are celebrities we are familiar with mainly because they entertain us, allow me to introduce you to a different kind of power couple in their own right, one that is kicking SaaS and taking names. Ladies and gentlemen, “Hubforce”. And no Kanye, Beyonce’ isn’t doing it better than them so you can sit down.

1 2

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

CONTACT US

CALL 801-516-3172

© Foxtail Marketing.

Digital Marketing Made Easy.