CSS is the glue that holds websites together. It controls the way elements lay on the page, respond to smaller screens, and even the movement of elements through animation. The power of CSS has grown exponentially over the past few years, especially with the increase in mobile use and introduction of CSS3.
If you don’t already know it, you’ve probably at least had a hunch that inbound marketing is rapidly overtaking outbound marketing. A less expensive marketing strategy that provides plentiful opportunities for building relationships with potential clients, inbound marketing is becoming the strategy of choice for many businesses.
But in addition to overtaking outbound marketing, inbound marketing itself is quickly evolving, meaning that many old inbound marketing techniques are becoming outmoded. With marketing techniques rapidly changing to keep pace with technology, it takes effort to keep up with inbound marketing.
SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines.
However, what you have to realize is that search engine optimization has changed a lot over the years. Gone are the days when stuffing your content full of the same keywords over and over was actually a successful method of optimizing your site for search engines.
Honestly, SEO is now easier than it has ever been. However, before you can be truly successful at it, you’re going to need to forget everything that you think you know about SEO. Sticking to the same bogus forms of search engine optimization is only going to harm your site and isn’t going to allow you to get ahead.
The main and most important part of search engine optimization is using keywords, right? Wrong. All of those fancy keyword tools aren’t going to help you now like they once did.
The truth is, people are searching for things differently now than they used to. No longer are people typing in awkward keywords. Now, more and more people are typing in entire sentences, such as questions that they might be curious about the answer to. Some people are even speaking these questions into their mobile phones and other devices.
Now, Google is on to all of us. That’s right — Google knows about all of the silly keyword tools that you’ve been using. It knows about all of the clever ways that you weave keywords into your content. The gig is up.
This isn’t a bad thing, though. Now, as long as you focus on creating interesting and informative content about your industry, you’ll do well. You can use content targeting — such as by finding out what people are searching for on search engines — to help point you in the right direction, but there is no need to weave keywords into your sentences. Just write normally, and Google will figure it out.
Stop Worrying About Backlinks
Once upon a time, people paid to buy backlinks to their sites. Then, people started figuring out that Google didn’t like that, so they started creating their own, usually in a semi-clever way, such as through guest blogging or article directories.
Stop focusing on this.
In fact, guest blogging can even be harmful to your site’s SEO if it’s done the wrong way. For example, if you post a guest blog with a link to your site on a website that is totally unrelated, Google will know what you’re trying to do, and it won’t reward you for it.
However, you can build natural backlinks — just don’t think about doing it. Instead, focus on building a natural following through forums, social media and websites that are related to yours. Stop counting backlinks and thinking about Google; instead, only post links to your site from other sites that might bring in an audience the natural, old-fashioned way.
Stop Focusing on Computers
Obviously, people search for things and look at websites on their computers. You might be using a computer right now. However, you shouldn’t assume that all — or even most — of your viewers are using computers to access your site.
The truth is, more and more people are getting online, searching, browsing, reading and interacting on social media from their devices. People love their smartphones and their tablets and their other similar Internet-ready devices.
You have to be ready for this, or Google will penalize you. In fact, Google’s latest update was all about targeting websites that aren’t catering to a mobile audience. If your website isn’t mobile-ready, it might not show up in the search engine rankings at all. Obviously, this is the last thing that you want to happen when you’re focusing on search engine optimization.
Stop focusing so much on computers. Obviously, you’ll want to check your site on your computer and perhaps on a few different browsers, but most blogging and website platforms like WordPress will work just fine on computers.
Instead, put some focus into making your pages mobile-friendly. This isn’t just about ensuring that your page loads and can be navigated on mobile devices, either. It’s also about things like breaking up your content into smaller paragraphs that can be easily read on mobile screens without people feeling overwhelmed. Keep your images at a smaller size that will look nice on mobile devices. These types of things can make a big difference for your mobile users, and believe it or not, Google will appreciate it as well.
Get On Board With Other Marketing Strategies
In the past, search engine optimization was probably the single most important way of marketing a website. You might still believe this, but you shouldn’t. Search engines are obviously still important, but if you’re building and marketing your site properly, then the search engine rankings will come. That is the beauty of Google’s newest changes — natural sites that are doing it right are going to rank, and sites that are trying too hard to rank aren’t. It’s that simple.
This means that you have more time to put into things like social media marketing, blogging, building ad campaigns and more. In no time, you’re sure to dominate all of these marketing arenas.
As you can see, things are changing fast, and they’re changing drastically in the world of search engine optimization.
The world is quickly shifting into a mobile habitat, and if you haven’t invested into building a mobile version of your site yet, I’ll tell you who has, your competition. All of your mobile visitors are being swept from right under your feet, and you didn’t even know it.
© Foxtail Marketing.
Digital Marketing Made Easy.