First things first: to successfully promote and grow your business online, you absolutely need to engage in social media marketing. But of course, that’s a vague topic with almost countless possibilities. Most marketers, almost immediately upon getting started, ask themselves a simple question: can I do everything I need to do for free, or do I need to spend money on social media ads?
You won’t like our short answer: it depends. The long answer, hopefully, will be a bit more enlightening. Paid ads on Facebook, Instagram, and other social media networks are undoubtedly valuable for your business, if the situation is right. To determine whether that is the case, consider the below a 6 step evaluation on whether you can grow your business organically on social media, or need to spend money on ads.