Not everyone who advertises online is ethical. There are various practices that give scammers an unfair advantage. Online advertising fraud affects areas such as pay-per-click, banner advertising and others. As an honest marketer, it’s important to know about these practices. Otherwise, you risk losing out to unethical competitors. Here are some ways to recognize and avoid fraud in your inbound marketing campaigns.
Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.