saas content marketing - foxtail marketing

SaaS Driving Small Business to the Top

Automation Makes Your Job Easier

SaaS automation ranges from a plethora of highly intelligent apps to full suites of software that automate many of the mundane tasks that require a lot of energy from employees or small business owners. Saas Marketing automation helps you deliver quality content to social media without the need to actively monitor each task.

Yet SaaS goes beyond Social Media and covers almost every aspect of your business including succeeding with content marketing.

Automation goes way beyond just scheduling tasks. They help by:

  • Allowing devices to talk to platforms
  • Automating cross-platform posts such as taking a blog and turning it into a Twitter post or Facebook post. all without you having to log into either social media site.
  • Sync your blog so it shares automatically by email, on social media, and through other channels.
  • Keyword search for curating content, especially on social media.

These are just a few of the examples of what Saas does to help you accomplish more without the huge time investment for you or your employees. A great example of the automation capabilities is Jitterbit which helps to:

  • Remove the mundane tasks of moving data to populate reports
  • Add services to your business through API
  • Connect to data sources that matter to your business and industry
  • Spot opportunities by automating reporting

Automation becomes a powerful tool that allows you to focus on the important aspects of your business and not fussing over the little things.

Boosts Efficiency Means You Do More with Less

Automation is big and it is one of the driving forces behind the do-more-with-less philosophy. Automation goes way beyond managing social media and marketing. Saas helps connect everything. Saas offers businesses of all sizes the opportunity to remove the mundane from the workload so what leadership and employees concentrate on are the important tasks.

  • Saas software helps generate usable data through automation.
  • Saas software helps show you potential problems before they occur through predictive software capabilities.

There is no need to build extensive spreadsheets of contact information for potential leads. Instead, log in, and review your reports. There are many SaaS software brands that collect information, such as demographics, contact information and even ranking for leads.

Add in the cloud-based connection and efficiency begins to soar. Marketing and sales can collaborate on projects without leaving their desks. Field staff can add input directly from a customer’s office. Collaboration on projects becomes a snap with the result of your team producing higher-grade documents and strategies while building deeper relationships with customers, vendors, and partners.

A good example of the power of the cloud is via lightcrest which helps to:

  • Reduce the costs of using cloud technology
  • Optimizing your tasks and workloads
  • Offers handpicked services that match your business’s needs.

The possibilities for increasing efficiency are amazing with SaaS software suites and apps. There are a ton of apps available or you can have an app created specifically for your unique business needs. Mozr is just one example of a company that builds cost-effective apps that offer you a custom approach to creating tools that drive your business and your team.

Getting More Service for Less Money

SaaS software platforms help businesses save money. You no longer have to pay a huge upfront fee to install software on every computer in your office. SaaS is cloud-based so any device can log in whenever there is an internet connection. You are literally sharing the cost of maintaining services, IT staff, and upgrades while benefiting from cutting-edge security, access to emerging technology, and in some cases access to leading IT professionals for collaboration or integration.

SaaS enables your equipment to earn their keep. SaaS software services through automation literally cost a fraction of what you would pay an employee to handle the same tasks and not just entry-level tasks, but mid- to high-end marketing tasks.

Most importantly SaaS software allows small businesses to compete with giant corporations. The uptick is that you literally do more with less. SaaS enhances the flexibility of small businesses while reducing resource usage, costs, and labor.

saas content marketing - foxtail marketing

5 Tips to Optimize Your PPC Strategy For SaaS

Marketing subscription software, in many ways, is unlike other types of digital marketing. Instead of maximizing your one-time purchases, you try to drive long-term subscribers. Lifetime value is more important than instant revenue, and churn should always be a part of your consideration.

Fortunately, you can use the same channels other industries use to promote your brand and grow your business. All you have to do is optimize it for your SaaS solutions. Pay per click advertising on Google and social media can work immensely well – if you keep your audience, and your product, in mind. Here are 5 tips to help you optimize your PPC strategy toward growing your SaaS subscriber base.

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How to Enhance Your SaaS Digital Marketing Through Relevant Content

Content marketing has risen in the last few years to become one of the most effective digital marketing philosophies available online. By focusing on relevant content over promotional messaging, you can increase your credibility and attract potential customers who are otherwise cynical about promotions directed at them.

Naturally the concept can benefit your SaaS digital marketing efforts, as well. If you are looking to attract new subscribers for your SaaS solution, consider building a content strategy that can help you accomplish this goal. This post will help you get started.

saas content marketing - foxtail marketing

SaaS Marketing Stats and Trends

It’s no mystery that marketing strategies shift when moving from B2B to B2C, or from eCommerce to service providers. SaaS products are a whole different ball game as well. Each unique focus requires different skillsets and strategies and unfortunately, marketers often go with the one-size-fits-all approach. By digging into our own clients’ data over the past two years, we were able to identify some clear trends and actionable takeaways SaaS marketers can use to feed their sales funnel and ultimately bring in more cash.

As a part of our study, we analyzed data from over 40 companies in over a dozen different industries including education, business management, legal, and more. By analyzing the various campaigns they ran—including email nurtures, search engine ads, social media ads, webinars, demo request optimizations, and more—we identified the following four trends that you need to be aware of in 2016.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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