Thought leadership marketing

How to Enhance Your SaaS Digital Marketing Through Relevant Content

Content marketing has risen in the last few years to become one of the most effective digital marketing philosophies available online. By focusing on relevant content over promotional messaging, you can increase your credibility and attract potential customers who are otherwise cynical about promotions directed at them.

Naturally the concept can benefit your SaaS digital marketing efforts, as well. If you are looking to attract new subscribers for your SaaS solution, consider building a content strategy that can help you accomplish this goal. This post will help you get started.

Reducing SaaS Churn with Customer Journey Maps

Imagine with me for a moment…

You own SaaS company. You typically onboard 30 new clients each month, with an average spend of $850 per account. However, with an average monthly churn rate of 7%—which is alarmingly high, although not uncommon in the B2B space—you’re losing several thousand dollars a month. All things remaining equal, in this scenario, you will lose tens of thousands in revenue over the course of one year. (For those of you who are more mathematically inclined, I recommend clicking the link above. You’ll see all sorts of equations that will help you understand this point more clearly).

It’s easy for many SaaS companies to neglect a few thousand dollars here and there, especially when experiencing significant growth month over month; however, even rapid growth with a monthly churn rate hovering above 5% can prove your organization’s downfall.

HubSpot & Salesforce: The Ultimate SaaS Power Couple

Hubforce: The Ultimate Saas Power Couple

If I were to bring up the phrase “power couple”, I’m sure there are a few celebrities that would come to mind. It’s even gotten to the point where these couples have nicknames so we don’t have to say their full names, super convenient. We’ve got “Brangelina” (Brad Pitt and Angelina Jolie), “Bennifer” (Ben Affleck and Jennifer Garner), and everyone’s favorite only because it was forced upon us, “Kimye” (Kim Kardashian and Kanye West).

While all these examples are celebrities we are familiar with mainly because they entertain us, allow me to introduce you to a different kind of power couple in their own right, one that is kicking SaaS and taking names. Ladies and gentlemen, “Hubforce”. And no Kanye, Beyonce’ isn’t doing it better than them so you can sit down.

Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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