6 Easy Ways to Boost SEO and Website Presence for Your Practice

Did you know that search engines is still the #1 source for content traffic generation, outdoing social media by more than 300% (Source: IronPaper)? With more consumers using search to find information, locate local retailers and businesses, and seek answers for their problems, it’s vital that your practice implements sound SEO practices to boost chances of being found online.

You see, search engine optimization tactics bolsters your website’s ranking so your content shows up in Google when potential and current patients are looking for you. The good news is that you can easily incorporate SEO tactics to get your site in front of your target audience. Even with frequent algorithm updates, there are time-tested techniques that withstands these constant developments in ranking for search.

This guide shows the best SEO tips any medical or dental practice can use to increase brand awareness, heighten site visibility, and improve visitor engagement with your content. 

5 Ways SEO Should Impact Your Website Design

samuel mecham

We’re reached a point where website design and search engine optimization are almost indistinguishable. The most beautiful website will matter little if no one can find it. Conversely, even a great SEO strategy will not succeed if visitors are turned away by the website it leads them to.

At the same time, it’s important to remember that the two concepts are still separate. SEO is designed to attract members of your target audience to your website, while the design of that website will impact their post-visit attitudes, engagement, and willingness to buy. You cannot have one without the other, and integration is key–but don’t conflate the two concepts. Here are 5 ways your SEO strategy should impact your website design.

SEO 2016

The Fall of Keywords: Podcast

Our CEO, Mike Templeman, recently sat down with the guys over at Content Pros to have a discussion about keywords and how they play into SEO nowadays.

 

You can listen to the whole podcast right here.

What follows is a transcript of the Podcast:

Welcome to Content Pros Podcast, where we unlock the strategies and secrets of the best content marketers in the world and ask the questions you’ve always wanted asked.

Content Pros is sponsored by:

Convince & Convert, Content marketing strategy advisors and counselors to leading brands and organizations worldwide; Convince & Convert makes your content better.

Oracle Marketing Cloud, helping businesses use the latest marketing technologies to tell their stories and connect with their customers.

And by Uberflip, a content experience platform that allows marketers to create, manage, and optimize tailored content experiences for every stage of the buyer journey.

Now, here are your hosts, Jeffrey L. Cohen, director of content strategy at Oracle Marketing Cloud, and from Uberflip, Randy Frisch. Ready? Let’s talk to the pros!

SQL to a Sales Opportunity

The Ultimate Step-By-Step Keyword Research Checklist

samuel mecham

 

What Makes a Good Keyword?

Anyone who has worked in the SEO and digital marketing industry for a while has come to realize one great truth. Not all keywords are created equal. Ranking #1 for a keyword in google doesn’t necessarily mean you are running a successful SEO campaign. If you’re not ranking for the right keywords, it’s not going to help your business.

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