Your Local SEO Checklist

Some small business owners may have never heard the term “Local SEO” and funny enough, this is exactly what they need to succeed online. For this reason, I decided to throw together a simple local SEO checklist that will help anyone optimize their website for local search.

Before we dive into the checklist let’s start from the beginning.

What is Local SEO?

Improve your Keyword Research by Using a Keyword Difficulty Score

samuel mecham


Anyone familiar with the SEO industry knows how crucial targeting the right keywords is. I would argue that keyword research is one of the most universally important parts to any SEO campaign. According to Moz, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.” This begs the question – How does one choose good keywords? Keyword research can be a difficult process, but fortunately there are several tools specifically created to make this process easier and more effective such as Moz, SEMrush, Google AdWords,, and more.

All too often, people view finding a good keyword solely as identifying a search term that has a good amount of monthly searches. For those who take it a step further, they take into consideration how many results google has for that search term as a way to feel out how many web pages are trying to rank for that keyword. This process is infinitely better than looking at search traffic alone, but it fails fundamentally in the fact that it doesn’t identify what kind of web pages are ranking. This is where something called Keyword Difficulty comes into play.

What is This “Keyword Difficulty”?

5 Ways to Not Kill Your Digital Marketing Agency

steven Athay

As businesses continue to grow and their marketing demands increase, it is easy for both managers and employees to overextend themselves which usually results in burnout and bad outcomes. Digital marketing is a constantly changing dynamic landscape, and business owners don’t have the time to constantly stay abreast of every industry change and Google algorithm update. Budgets don’t grow on trees, and staffing an entire marketing team just isn’t cost effective for many businesses. So you take the other approach—hiring a digital agency. If you’re still searching, you can learn how to choose the best digital marketing agency.

Doctors and Social Media - Foxtail Marketing

Study: Physicians and Dentists Lagging Behind In Digital Marketing

Everyone knows that social media is an important part of doing business. However, up until recently, there were some industries that believed they were relatively insulated from the need to use social media. Two groups in particular were dentists and physicians. Both groups relied on other means of marketing in order to grow patient numbers, but as consumer habits have evolved, so to has the marketing need for both of these professionals.

Foxtail Marketing recently ran a series of surveys to over 500 dentists and doctors and discovered some interesting trends with their digital marketing. The results are discussed below.

Link Building

Why You Still Need SEO in 2016

People are starting to change the way they think about online marketing. The rise in social media and mobile use has advertisers wanting to focus entirely on user experience and content marketing. While advertising on social media and mobile platforms is still important, you shouldn’t entirely abandon SEO just yet. Here are just some of the reasons why ignoring SEO might destroy your website in 2016.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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