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3 Must-Employ Tactics to Grow Your Business Social Media Following

97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social media marketing increase your overall reach to potential customers, but it can be vital for keeping your brand top of mind among your current customer base.

Value-Added Social Media Marketing Tips for Entrepreneurs

Most people think there’s nothing very complicated about social media marketing. After all, most of us are on Facebook or Twitter in our personal lives. So why not do the same for our businesses? What could be more simple? Take a few pictures of what’s going on in your company and write a few comments to show people how well you’re doing.

However, as this article from Forbes states, “Facebook is great, but having 2000 friends doesn’t necessarily translate into business.” If you’re going to do social media marketing for your business, you have to take a different approach. This doesn’t simply mean that you have to be cautious about what you post, although that’s probably a good idea too. It just means that there are certain dos and don’ts that you need to keep in mind.

7 Expert Ways to Improve Instagram Marketing for Your Practice

With over 500 million active users, Instagram is a vibrant social network buzzing with prospective and existing patients to engage with online. Since more consumers desire to follow brands on social media, having a presence on Instagram is a smart move to connecting with your audience while increasing brand awareness. It also makes your practice more relatable as you share transparent experiences, bringing your followers “behind-the-scenes” and giving an inside look into your company’s culture.

Improving your Instagram strategy will yield favorable results in your social media marketing. Whether you’re a dental, medical, or professional practice, this guide will help you effectively leverage Instagram to grow your followers, boost awareness and engagement, increase productivity, and capture more qualified leads into your sales funnel.

Social Media Strategy

4 Strong Ways to Increase Loyal Social Media Followers

One important metric to social media marketing is your follower count. You see, the more loyal followers you have that are engaged with your content and brand, the better opportunities you have in achieving favorable outcomes with your content (i.e. shares, website visitors, leads, and sales). Therefore, growing your followers should be ongoing goal and is certainly an important piece to bolstering your social strategy.

We’ve compiled a list of four surefire ways to boosting your social media followers on any network to increase brand awareness, influence, and marketing results. Use this guide to enhance your current plan to make the most of your social media marketing.

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6 Tactics to Improve Your Social Strategy with Live-Streaming Videos

Did you know that people spend 3 times longer watching live video on social media versus one that is prerecorded (Source:Social Media Today)? Using platforms like Periscope, Facebook Live, and Instagram Stories, your brand can easily connect with your social followers to build trust, deliver value, and create memorable experiences that make you stand out. These are perfect tools to increase awareness and generate more exposure.

Leveraging live-streaming videos will bolster your social media marketing strategy, producing favorable results in engagement, leads, and sales. This guide outlines six different ways you can begin incorporating these social video tools to add pizazz to your marketing.

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