Category : Social Media Management

3 Must-Employ Tactics to Grow Your Business Social Media Following

97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social media marketing increase your overall reach to potential customers, but it can be vital for keeping your brand top of mind among your current customer base.

Value-Added Social Media Marketing Tips for Entrepreneurs

Most people think there’s nothing very complicated about social media marketing. After all, most of us are on Facebook or Twitter in our personal lives. So why not do the same for our businesses? What could be more simple? Take a few pictures of what’s going on in your company and write a few comments to show people how well you’re doing.

However, as this article from Forbes states, “Facebook is great, but having 2000 friends doesn’t necessarily translate into business.” If you’re going to do social media marketing for your business, you have to take a different approach. This doesn’t simply mean that you have to be cautious about what you post, although that’s probably a good idea too. It just means that there are certain dos and don’ts that you need to keep in mind.