Let’s Get Social
The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook claimed 1.59 billion active users. Twitter claimed 300 million users were responsible for over 500 million tweets daily or that’s 6,000 tweets every second of every day! Social media marketing has always been a numbers game. The more visitors you attract, the more conversions you can expect. Imagine a sales funnel where thousands and thousands of daily visitors view your site. The funnel narrows a bit and some of those visitors become prospects. In exchange for an email address, you send an e-book and newsletter explaining 1,001 ways to fillet fish. The e-book and newsletter provide valued information for free but in exchange, you gain valuable information about your prospects. As the funnel narrows, some of those prospects generate leads. Finally, on average, 2-4% become buyers. The same numbers that are expected from any marketing plan. The most significant difference is that by its very nature, social media increases the potential for creating endless possibilities.