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Is Your Social Media Marketing Up to Date?

Let’s Get Social

The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook claimed 1.59 billion active users. Twitter claimed 300 million users were responsible for over 500 million tweets daily or that’s 6,000 tweets every second of every day! Social media marketing has always been a numbers game. The more visitors you attract, the more conversions you can expect. Imagine a sales funnel where thousands and thousands of daily visitors view your site. The funnel narrows a bit and some of those visitors become prospects. In exchange for an email address, you send an e-book and newsletter explaining 1,001 ways to fillet fish. The e-book and newsletter provide valued information for free but in exchange, you gain valuable information about your prospects. As the funnel narrows, some of those prospects generate leads. Finally, on average, 2-4% become buyers. The same numbers that are expected from any marketing plan. The most significant difference is that by its very nature, social media increases the potential for creating endless possibilities.

The social media revolution is as potent as a lightning strike. The question is how to harness the power of social media marketing to reap the benefits of an online presence. 

How to Improve Pinterest Engagement for Better Traffic and Leads

Boasting over 100 million active users, Pinterest offers a great opportunity to drive visitors to your website, capture new leads, and grow brand awareness. This highly visual platform is filled with consumers who are ready to engage with your content. It’s the perfect source to share your brands story, connect with a new audience, highlight products, and bring more exposure to your company.

Perhaps you’re looking for ways to better foster engagement from your Pinterest audience. Or maybe you’re new to the platform and seeking tips to hit the ground running. The following illustrates different tactics and techniques to leveraging Pinterest in your social media marketing strategy that gets more eyeballs to your content, traffic to your site, and leads in your sales funnel.

Thought leadership marketing

3 Must-Employ Tactics to Grow Your Business Social Media Following

97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social media marketing increase your overall reach to potential customers, but it can be vital for keeping your brand top of mind among your current customer base.

Are You Listening? Going Social Beyond Publishing Content

What do you consider social media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.

But what if we told you that in limiting yourself to this definition, you’re missing out on what might be the most important part of social media marketing?

Every day, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. They don’t care whether you hear about it or not, and they’re not taking special steps to comment and discuss their topics of interest on your social media channels.

To engage this audience, you have to know where to find these conversations, and how to engage with them. In other words, you have to engage in social listening. It sounds reasonable, but only few brands do it; in fact, only 24% of businesses engaged in social listening in 2015. Don’t be one of those people, and build you social listening strategy using these 5 steps.

8-Seconds to Effective Social Media Marketing

Social media marketing is complex yet simple to understand. Before you begin a social media marketing campaign it is important that you clearly understand the level of commitment that is required. It is a long-term commitment that may not show any quantifiable results for as long as a year. And even then there is no promise of success. There are literally hundreds of components to consider but fortunately, you don’t need to incorporate them all. In this article, we want to discuss how the name you select can keep you hidden in a forest of redwoods or have you standing on the mountains of Tibet. Choosing the right branding strategy, consistent interaction, and the quality of your customer service are all ingredients for a successful digital marketing campaign.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.


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