Hungry Content Marketing Monster

Feeding the Content Monster

People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because the hunger is never-ending.

Internet websites contain billions and billions of pages. 4.72 billion pages to be exact, with more being added daily. Images, infographics, radio, video, podcasts, and blogs. Not to mention Facebook, Instagram, Snapchat, and all the other usual and unusual suspects. What do they all have in common? Content. Tons and tons of content whose sole purpose is to magically attract traffic and sales. Social media marketing in its broadest sense is actually marketing through various means of content.

How are smaller companies able to compete with larger, well-established companies? Companies who have endless resources with what seems like an endless budget. They can produce expensive commercials for radio and television, create expensive brochures, participate in trade shows with huge intimidating booths, and support a colossal sized army of a sales team. Content marketing through social media channels neutralize the big budget of big business and gives the smaller fish a fighting chance to reach greater numbers of their target market.

Value-Added Social Media Marketing Tips for Entrepreneurs

Most people think there’s nothing very complicated about social media marketing. After all, most of us are on Facebook or Twitter in our personal lives. So why not do the same for our businesses? What could be more simple? Take a few pictures of what’s going on in your company and write a few comments to show people how well you’re doing.

However, as this article from Forbes states, “Facebook is great, but having 2000 friends doesn’t necessarily translate into business.” If you’re going to do social media marketing for your business, you have to take a different approach. This doesn’t simply mean that you have to be cautious about what you post, although that’s probably a good idea too. It just means that there are certain dos and don’ts that you need to keep in mind.

7 Expert Ways to Improve Instagram Marketing for Your Practice

With over 500 million active users, Instagram is a vibrant social network buzzing with prospective and existing patients to engage with online. Since more consumers desire to follow brands on social media, having a presence on Instagram is a smart move to connecting with your audience while increasing brand awareness. It also makes your practice more relatable as you share transparent experiences, bringing your followers “behind-the-scenes” and giving an inside look into your company’s culture.

Improving your Instagram strategy will yield favorable results in your social media marketing. Whether you’re a dental, medical, or professional practice, this guide will help you effectively leverage Instagram to grow your followers, boost awareness and engagement, increase productivity, and capture more qualified leads into your sales funnel.

Social Media Strategy

4 Strong Ways to Increase Loyal Social Media Followers

One important metric to social media marketing is your follower count. You see, the more loyal followers you have that are engaged with your content and brand, the better opportunities you have in achieving favorable outcomes with your content (i.e. shares, website visitors, leads, and sales). Therefore, growing your followers should be ongoing goal and is certainly an important piece to bolstering your social strategy.

We’ve compiled a list of four surefire ways to boosting your social media followers on any network to increase brand awareness, influence, and marketing results. Use this guide to enhance your current plan to make the most of your social media marketing.

Facebook Advertising - Foxtail marketing

How to Optimize Your Facebook Marketing for Conversions in 5 Steps

Forget about digital marketing as a strategy aimed simply at increasing your brand awareness. If you can’t generate leads and customers, you’re losing out on significant opportunities.

In fact, an emphasis on conversion optimization should weave and be visible throughout your digital marketing strategy. That means even your Facebook page, which you may not think of as much more than a community-building effort. With the below 5 steps, you can ensure that your social media efforts can integrate into your online marketing and maximize your conversions.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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