It can be confusing for a business owner to figure out just which social media network is right for their company. With Twitter, Facebook, Instagram, Google +, Pinterest, and many more out there, it can seem a little overwhelming to manage all of these accounts. So, can businesses get by with having a few accounts on certain networks? Absolutely!
The trick is to identify your target market and then optimize the right social network for that target market. Below are the demographics you can expect from the major networks.