Social Media Marketing - Foxtail Marketing

6 Tactics to Improve Your Social Strategy with Live-Streaming Videos

Did you know that people spend 3 times longer watching live video on social media versus one that is prerecorded (Source:Social Media Today)? Using platforms like Periscope, Facebook Live, and Instagram Stories, your brand can easily connect with your social followers to build trust, deliver value, and create memorable experiences that make you stand out. These are perfect tools to increase awareness and generate more exposure.

Leveraging live-streaming videos will bolster your social media marketing strategy, producing favorable results in engagement, leads, and sales. This guide outlines six different ways you can begin incorporating these social video tools to add pizazz to your marketing.

Content marketing strategy

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.

A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.

In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.

Social Media Marketing - Foxtail Marketing

6 Ways to a Better and Improved Social Media Marketing Strategy

Looking for ways to bolster your social media strategy to increase followers, engage your audience, and drive traffic to your website? Creating a social media marketing plan that aligns with your ultimate business goals is vital to achieving desired results from your efforts. With social media playing almost as big a role in purchasing decisions as does television, the gains are profound when you execute a working strategy.

The goal here is to share several ways on how to better and improve your social media marketing plan to begin experiencing favorable outcomes like boosting brand awareness, growing your leads list, and generating sales.

18 Industries that Should “Catch ’em All” with Pokémon GO

Using Pokémon GO as a way to bring more people into your business has been a hot topic in the marketing channels. Our very own CEO published such an article of Pokémon GO tactics on Forbes just the other day. Just wandering around chasing my own Pokémon Master dreams I’ve seen hundreds of people in and around businesses that they never would have been to otherwise.

There is undoubtedly a TON of potential for using Pokémon GO for marketing purposes. Here are 18 types of businesses that should absolutely be making the most of this opportunity.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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