Social Media Marketing - Foxtail Marketing

6 Tactics to Improve Your Social Strategy with Live-Streaming Videos

Did you know that people spend 3 times longer watching live video on social media versus one that is prerecorded (Source:Social Media Today)? Using platforms like Periscope, Facebook Live, and Instagram Stories, your brand can easily connect with your social followers to build trust, deliver value, and create memorable experiences that make you stand out. These are perfect tools to increase awareness and generate more exposure.

Leveraging live-streaming videos will bolster your social media marketing strategy, producing favorable results in engagement, leads, and sales. This guide outlines six different ways you can begin incorporating these social video tools to add pizazz to your marketing.

Content marketing strategy

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers illustrate the importance and power behind creating a content marketing strategy especially as you gear up for 2017.

A thorough content marketing plan will serve as a blueprint to everything you do in your online marketing. From your social media posts, email messages, blog content, videos, audios, live-streaming videos, to your webinars, paid ads, and lead offers…this plan gives you a solid, clear direction so that all of your content pieces resonate with your audience and conveys your brand messaging.

In this comprehensive guide, we’ll provide the essential steps required to build a strong content marketing plan that helps you get in front of your ideal customer, publish content that relates to and engages your audience, and ensure that your strategy is indeed working to produce results.

foxtail marketing - business man capturing mewtwo

Forget The Game Itself, The Pokémon Go Model Has Changed Marketing Forever

You’ve heard talk or you’ve seen the clumps of mobile-device-porting individuals running around town. You’ve also heard that Pokémon GO has made its creators big money and even made Nintendo’s company value worth $12 billion more than it was two weeks ago.

Unless you’re running around trying to catch a rare, evolved Pokémon, you’re probably sick of it, wondering when these kids will grow up. Here’s the thing—they will grow up and while Pokémon GO won’t always be what it has been for its history-making launch, the Pokémon GO business and technology model makes for a shift in marketing that truly changes the game.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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