The Yellow Brick Road to Becoming an Influencer Step #1: Know Your Quest

When Dorothy set off on her journey on the Yellow Brick Road, she knew what her end goal was. She knew her quest. She was going to find the Wizard, and use his power to return home to Kansas. It was this knowledge of her quest that kept her pushing on through the roadblocks and the hardships and make it to the end.

The first and most important step of her journey occurred before any physical movement took place. Dorothy knew what she wanted and made the decision to get there, no matter what. The journey to becoming an Influencer is no different. To be successful, you need to know exactly where you want to be, and be absolutely determined to get there.

So why do you want to be an Influencer? Are you sure you want to take that route? What do you want to be the expert at? These are all questions that are vital to know before you can make any meaningful strides toward Influencership.

Why Brand Experience Creation is the New King of Marketing

If you find yourself on the receiving end of another “content is king” pitch from a marketer, disengage.

And run.

King Content has long been vanquished and a new king has risen from the ashes. Don’t be a fool by following the old adage. The new king of effective, results driven, customer centric marketing, that produces an ROI is – Brand Experience Development.

The 7 Habits of Effective Thought Leaders

samuel mecham

Ever wondered what makes an influential blogger? Why do certain people attract more Facebook and Twitter followers? Why do people automatically turn to certain websites when they’re looking for information?

One thing to keep in mind is that those blog posts were written by a real person having real-life experiences. That website was put together and is being updated daily by writers, editors etc. Those popular Facebook and Twitter accounts are the result of the popularity of the people who set them up.

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