Essential List of DIY Marketing Materials

Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly tools every digital marketer should be taking advantage of. You’re welcome.

SMS Message Marketing

10 Simple Ways SMS Marketing Improves Leads and Sales

SMS marketing is one of the most efficient way to reach users, with a 90 percent read rate in minutes.  It is by far the best engagement tool of any digital marketing platform to engage your customers, promote sales, and cultivate leads.  In fact, 64% of consumers would prefer to communicate with businesses more often using SMS (Source: Forbes).

Having this strategy in place bolsters your inbound marketing efforts and gives you another outlet to connect with your clients.  If your business is not leveraging SMS marketing, it is time to jump on board and enjoy the benefits. 

foxtail marketing - business man capturing mewtwo

Forget The Game Itself, The Pokémon Go Model Has Changed Marketing Forever

You’ve heard talk or you’ve seen the clumps of mobile-device-porting individuals running around town. You’ve also heard that Pokémon GO has made its creators big money and even made Nintendo’s company value worth $12 billion more than it was two weeks ago.

Unless you’re running around trying to catch a rare, evolved Pokémon, you’re probably sick of it, wondering when these kids will grow up. Here’s the thing—they will grow up and while Pokémon GO won’t always be what it has been for its history-making launch, the Pokémon GO business and technology model makes for a shift in marketing that truly changes the game.

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Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.

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