Foxtail Marketing is a digital marketing firm that provides content marketing, digital marketing, and lead generation services for small and mid-market companies.
Content marketing is a vibrant and rapidly-evolving industry. While there is no shortage of blog posts and articles written about the topic, not all are worthwhile.
Your landing page. The number one area on your website that can cause anxiety and distress among all involved with creating it. The goal is to have your customers complete some sort of action. Perhaps they need to buy something or sign up for something. Regardless of what you want them to do, there is one thing that is universal; you want visitors to do something once they get to this page.
But, the question is, does your landing page really work for you? Is it really converting visitors into customers? Learning whether your conversion optimization techniques are truly working is a vital part of any marketing campaign. So, let’s delve a bit deeper into this tricky situation and see what we can find out.
If you are even remotely a part of social media marketing, then you already understand what a target market is. This group of people is invaluable to your business. They love your products and will, hopefully, tell the world about them.
However, something new has recently burst onto the scene that is poised to send the target market back into the dark ages. This new concept is a niche market or a custom audience. The main difference between a traditional target market and this type of market is that it is more fine-tuned around your business.
Instead of just focusing on a general group of people, like women over the age of 30, you focus on something much deeper. You take a look at the goals and dreams of your customers, the interests that they share and the ways they benefit from your products. Then, you throw all of this together into an amazing new way to find customers.
There’s an old saying. “Leaders are made…not born!” This concept has definitely sparked some debate in its time, but there is definitely some truth to it. Think back to all the leaders you have come in contact with over your life. Are these people who have simply been thrust into leadership roles, or are they those who strive for excellence?
Chances are, you have come in contact with quite a few of these types of leaders. The people who take on challenges that no one else is willing to tackle. Those who know exactly when to do something and how it will affect the world around them.
From the outside, it may seem as though these people simply have something that you don’t. However, there are some things you can do to put yourself in the same position. This is what becoming a thought leader is all about. Here are some tips to get you started becoming the thought leader you were meant to be today.
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